Remote Product Marketing Lead - EdTech Growth

HyperDev AI; Johannesburg; Hybrid; ZAR 700,000 - 900,000; Full time

Benefits offered by this job

Hybrid work options

Opportunity to enroll in Coding Bootcamps

Impactful, mission-driven work

Job summary

A dynamic tech education company based in Johannesburg is seeking a Product Marketing Lead to drive the marketing strategies for educational technology offerings. The ideal candidate will have extensive experience in digital marketing, team leadership, and project management. Responsibilities include defining product positioning, leading go-to-market strategies, and managing marketing campaigns. This role offers hybrid work options and a chance to make impactful changes in tech education.

Qualifications

• 4+ years of progressive marketing experience in a high-growth, digital consumer-marketing space.
• 1+ years of direct line management, mentorship, or team leadership experience.
• Thorough understanding of various online and offline marketing funnels.

Responsibilities

• Lead and grow the Product Marketing function by hiring and mentoring.
• Define core marketing strategy and oversee its execution.
• Manage end-to-end development and execution of cross-channel campaigns.

Skills

Digital marketing

Team leadership

Project management

Communication skills

Analytical skills

Education

Diploma in Business, Marketing or Communications

Degree in Marketing or Communications

Tools

Asana

Basecamp

Trello

Job description

A dynamic tech education company based in Johannesburg is seeking a Product Marketing Lead to drive the marketing strategies for educational technology offerings. The ideal candidate will have extensive experience in digital marketing, team leadership, and project management. Responsibilities include defining product positioning, leading go-to-market strategies, and managing marketing campaigns. This role offers hybrid work options and a chance to make impactful changes in tech education.