Ecommerce Growth & Conversion Specialist

MyRunway; Cape Town; On-site; ZAR 420,000 - 780,000; Full time

Job summary

MyRunway in Cape Town is seeking a growth marketer to own the customer journey from first click to repeat purchase, using data to identify and fix leaks and to run A/B tests.

You’ll collaborate with marketing, supply and tech to implement ideas, analyse campaigns, lead CRM initiatives, and turn insights into action.

If you love fast-moving ecommerce and turning small tweaks into big wins, join us.

Qualifications

• Degree or diploma in marketing, business or similar.
• 2–4 years in ecommerce, growth or digital marketing.
• Strong analytical mindset and data-driven insights.
• Experience with Google Analytics, CRMs and A/B testing.
• Detail-oriented with fast execution.

Responsibilities

• Own the customer journey from first click to repeat purchase and optimize conversions.
• Identify funnel leaks from data and fix them quickly.
• Run A/B tests across site, email, landing pages and promotions.
• Improve conversions on product pages, checkout, and flows.
• Collaborate with marketing, supply and tech to implement ideas.
• Analyze campaign and onsite performance for quick wins and long-term opportunities.
• Lead CRM and lifecycle marketing initiatives to drive results.
• Turn insights into action, not just reports.
• Stay on top of ecommerce trends and growth tactics.

Skills

Analytics mindset

Growth marketing

A/B testing

CRM tools

Google Analytics

Education

Bachelor's degree in marketing or related

Tools

Google Analytics

CRM platforms

A/B testing tools

Job description

MyRunway in Cape Town is seeking a growth marketer to own the customer journey from first click to repeat purchase, using data to identify and fix leaks and to run A/B tests.

You’ll collaborate with marketing, supply and tech to implement ideas, analyse campaigns, lead CRM initiatives, and turn insights into action.

If you love fast-moving ecommerce and turning small tweaks into big wins, join us.