Ecommerce Performance Specialist (2)

MyRunway; Cape Town; On-site; ZAR 420,000 - 780,000; Full time

Job summary

MyRunway in Cape Town is seeking a growth marketer to own the customer journey from first click to repeat purchase, using data to identify and fix leaks and to run A/B tests.

You’ll collaborate with marketing, supply and tech to implement ideas, analyse campaigns, lead CRM initiatives, and turn insights into action.

If you love fast-moving ecommerce and turning small tweaks into big wins, join us.

Qualifications

• Degree or diploma in marketing, business or similar.
• 2–4 years in ecommerce, growth or digital marketing.
• Strong analytical mindset and data-driven insights.
• Experience with Google Analytics, CRMs and A/B testing.
• Detail-oriented with fast execution.

Responsibilities

• Own the customer journey from first click to repeat purchase and optimize conversions.
• Identify funnel leaks from data and fix them quickly.
• Run A/B tests across site, email, landing pages and promotions.
• Improve conversions on product pages, checkout, and flows.
• Collaborate with marketing, supply and tech to implement ideas.
• Analyze campaign and onsite performance for quick wins and long-term opportunities.
• Lead CRM and lifecycle marketing initiatives to drive results.
• Turn insights into action, not just reports.
• Stay on top of ecommerce trends and growth tactics.

Skills

Analytics mindset

Growth marketing

A/B testing

CRM tools

Google Analytics

Education

Bachelor's degree in marketing or related

Tools

Google Analytics

CRM platforms

A/B testing tools

Job description

In a world full of abandoned carts and “almost” conversions…

Traffic came. Browsed. Left.

Opportunities slipped through tiny cracks in the funnel. Emails unopened. Discounts unnoticed. Journeys unfinished.

Then… you arrived.

You’re the kind of person who sees a drop-off and thinks, “There’s a story here.” You don’t just look at numbers, you chase them down, figure them out, and fix them.

At MyRunway, growth isn’t luck. It’s built. Tested. Tweaked. Rebuilt.

And that’s where you come in.

What you’ll actually be doing:

• Owning the customer journey from first click to repeat purchase and making every step convert better
• Digging into data to spot leaks in the funnel and fixing them fast
• Running A/B tests across site, email, landing pages, and promotions to drive uplift
• Optimising conversion rates across product pages, checkout, and key flows
• Working closely with marketing, supply and tech to implement growth ideas
• Analysing campaign and onsite performance to identify quick wins and long-term opportunities
• Leading CRM and lifecycle marketing initiatives, pulling in the right people and driving things through to the finish line
• Turning insights into action, not just reports that sit in a folder
• Staying on top of ecommerce trends, tools, and growth tactics that actually move the needle

What we need from you:

• A degree/diploma in marketing, business, or similar
• 2 to 4 years experience in ecommerce, growth, or digital marketing
• Strong analytical mindset, you're comfortable working with data and drawing insights
• Experience with tools like Google Analytics, CRM platforms, A/B testing tools
• A problem-solving brain that doesn't stop at "this isn't working"
• Strong attention to detail and ability to execute quickly

What’s in it for you:

• The chance to directly impact revenue, not just impressions
• A fast-moving environment where your ideas can go live quickly
• Exposure to multiple parts of the ecommerce engine
• A team that values action, curiosity, and getting stuff done

If you love turning small tweaks into big wins, we want you.

MyRunway is committed to transformation and redressing of past inequalities. Our employment equity goals will be taken into account in our selection process.