E‑commerce Growth & CRO Specialist

Placements24; Gauteng; On-site; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Competitive salary with performance‑dr

Comprehensive health benefits package

Employee discounts on company products

Job summary

Placements24 in Gauteng is seeking an experienced E-commerce Marketing Specialist to boost online presence and drive sales from the Tembisa location. You will optimize the online customer journey, analyze performance, and implement data-driven campaigns across SEO, SEM, email marketing, and paid social.

The ideal candidate demonstrates strong analytical skills, CRO expertise, and familiarity with Shopify/WooCommerce and Google Analytics.

Qualifications

• 3+ years of experience in e-commerce marketing or similar digital marketing role.
• Strong understanding of SEO, SEM, email marketing principles, and social media advertising.
• Proficiency with e-commerce platforms (Shopify, WooCommerce) and web analytics tools like Google Analytics.
• Excellent analytical skills and ability to translate data into actionable strategies.
• Experience with A/B testing and CRO techniques.
• Bachelor's degree in Marketing, Business Administration, or related field.

Responsibilities

• Develop and execute digital marketing campaigns including SEO, SEM, email marketing, and paid social.
• Analyze website performance, user behavior, and sales data to identify CRO opportunities.
• Manage and optimize product listings and content on the e-commerce platform for visibility and appeal.
• Conduct market research to identify marketing trends, customer segments, and competitive strategies.
• Collaborate with content creators and designers to produce marketing collateral and website assets.
• Monitor campaign performance, prepare reports, and present findings to management.

Skills

Analytical skills

Data-driven marketing

A/B testing

Conversion rate optimization

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

Shopify

WooCommerce

Google Analytics

Job description

Placements24 in Gauteng is seeking an experienced E-commerce Marketing Specialist to boost online presence and drive sales from the Tembisa location. You will optimize the online customer journey, analyze performance, and implement data-driven campaigns across SEO, SEM, email marketing, and paid social.

The ideal candidate demonstrates strong analytical skills, CRO expertise, and familiarity with Shopify/WooCommerce and Google Analytics.