Ecommerce Performance Manager (2)

MyRunway; Cape Town; On-site; ZAR 900,000 - 1,800,000; Full time

Job summary

MyRunway in Cape Town is seeking a senior ecommerce Growth Lead to own the end-to-end growth strategy across acquisition, conversion, and retention.

You will lead CRO, experiments, and data-driven optimization across product pages, landing pages, cart and checkout, building a scalable CRO roadmap and mentoring the marketing team.

Qualifications

• Degree or diploma in marketing, business, or similar.
• 5+ years in ecommerce, growth, or performance marketing.
• 2+ years managing or mentoring a team.
• Hands-on ecommerce growth, CRO, and performance-led optimisation.

Responsibilities

• Own end-to-end ecommerce growth strategy across acquisition, conversion, and retention.
• Identify and prioritise the biggest growth opportunities across the business.
• Lead CRO, experimentation, and optimisation across all digital touchpoints.
• Own and execute a structured CRO roadmap across pages, cart, and checkout.
• Turn data into clear, actionable strategies that drive revenue growth.
• Collaborate with marketing, supply, tech, and ops to execute growth initiatives.
• Build and refine lifecycle strategies to increase repeat purchase and customer value.
• Create structured testing roadmaps and ensure learnings are implemented at scale.
• Report on growth performance to drive decisions.

Skills

Ecommerce growth

CRO

Data-driven

Team leadership

Performance marketing

Analytics interpretation

Strategy & prioritisation

Education

Degree in marketing or business

Tools

Analytics tools

Job description

In a world full of potential…

Growth didn’t just need ideas. It needed direction.

Experiments were running. Data was flowing. But without a clear strategy, it was all just… noise.

Then… you arrived.

You don’t just see opportunities, you prioritise them. You don’t just test, you build systems that scale what works.

You understand the full ecommerce funnel and know how to optimise each stage for measurable impact.

And most importantly, you bring people with you.

At MyRunway, growth is a team sport. And you’re the one setting the pace.

What you’ll actually be doing:

• Owning the end-to-end ecommerce growth strategy across acquisition, conversion, and retention


• Identifying and prioritising the biggest growth opportunities across the business


• Leading CRO, experimentation, and optimisation across all digital touchpoints


• Owning and executing a structured CRO roadmap across product pages, landing pages, cart, and checkout, using testing to continuously improve conversion rates


• Turning data into clear, actionable strategies that drive revenue growth


• Collaborating with marketing, supply, tech, and ops to execute growth initiatives


• Building and refining lifecycle strategies to increase repeat purchase and customer value


• Creating structured testing roadmaps and ensuring learnings are implemented at scale
  
• Reporting on growth performance in a way that drives decisions, not confusion

And importantly… leading the marketing team:

• Coaching the team to think analytically, move fast, and execute with impact


• Creating a culture of testing, learning, and continuous improvement


• Ensuring the team is focused on the highest-impact work, not just busy work


• Providing clear direction, feedback, and development plans

What we need from you:

• A degree/diploma in marketing, business, or similar


• 5+ years experience in ecommerce, growth, or performance marketing


• 2+ years experience managing or mentoring a team


• Strong hands-on experience in ecommerce growth, CRO, and performance-led optimisation


• Comfortable working with ecommerce analytics tools and translating data into actionable growth insights


• Confidence working with data, tools, and cross-functional teams


• Ability to balance strategy and hands‑on execution

What’s in it for you:

• Real ownership of growth across a scaling ecommerce business


• The opportunity to build and shape a high-impact team


• Freedom to test bold ideas and back them with data


• A business that values results, speed, and smart thinking

If you can spot growth, build it, and lead others to do the same, we want you.

MyRunway is committed to transformation and redressing of past inequalities. Our employment equity goals will be taken into account in our selection process.