E-commerce Social Media Growth Specialist

Placements24; Soweto; On-site; ZAR 300,000 - 540,000; Full time

Benefits offered by this job

On-site Soweto office

Performance bonuses

Professional development

Growth strategy exposure

Job summary

Placements24 in Soweto is seeking a performance-focused E-commerce Social Media Growth Specialist to drive customer acquisition and revenue growth through strategic social campaigns. The role emphasizes data-driven decision making and converting engagement into sales.

You will optimize campaigns across Facebook, Instagram, and TikTok, analyze performance data, and collaborate with marketing and e-commerce teams to hit growth targets while working on-site in Gauteng.

Qualifications

• 2–4 years of experience in social media marketing with e-commerce growth.
• Strong knowledge of CPA, ROAS, and LTV metrics.
• Proficient in analytics tools to track campaign performance.
• Excellent copywriting and creative content development.
• Ability to work independently and in a team.
• Experience with CRO is a plus.

Responsibilities

• Develop data-driven social media campaigns to drive e-commerce sales.
• Manage and optimize paid social budgets across Facebook, Instagram, and TikTok.
• Analyze campaign and site data to identify growth opportunities.
• Create engaging ad copy, visuals, and landing page recommendations.
• Run A/B tests on creatives, targeting, and pages.
• Stay current with digital marketing trends for e-commerce.

Skills

Social media marketing

Performance metrics

Analytics tools

Copywriting

Team collaboration

E-commerce CRO

Tools

Facebook Ads

Instagram Ads

TikTok Ads

Google Analytics

Job description

About the Role

Our client is seeking a performance-focused E-commerce Social Media Growth Specialist to drive customer acquisition and revenue growth through strategic social media initiatives in Soweto . This role is dedicated to optimizing campaigns for maximum conversion, leveraging data analytics to identify growth levers, and staying ahead of the curve in digital marketing trends. You will work closely with the marketing and e-commerce teams to ensure social media efforts directly contribute to sales targets. This on-site position offers a fantastic opportunity to make a tangible impact in the vibrant Gauteng market.

Key Responsibilities

• Develop and execute data-driven social media campaigns focused on driving e-commerce sales and customer acquisition.
• Manage and optimize paid social media advertising budgets across platforms like Facebook, Instagram, and TikTok for maximum ROI.
• Analyze campaign performance, website traffic, and conversion data to identify trends and opportunities for growth.
• Create engaging and conversion-oriented content, including ad copy, visuals, and landing page recommendations.
• Conduct A/B testing on ad creatives, targeting, and landing pages to improve campaign effectiveness.
• Stay current with the latest social media marketing tactics, tools, and industry best practices for e-commerce.

Requirements

• 2-4 years of experience in social media marketing, with a demonstrated track record in driving e-commerce growth.
• Strong understanding of social media advertising platforms and performance metrics (CPA, ROAS, LTV).
• Proficiency in using analytics tools to track and report on campaign performance.
• Excellent copywriting and creative content development skills.
• Ability to work independently and collaboratively in a team environment.
• Experience with e-commerce platforms and conversion rate optimization (CRO) is a plus.

Benefits

• Competitive salary with performance-based bonuses tied to growth targets.
• On-site role within our Soweto office, fostering team collaboration.
• Opportunities for professional development in digital marketing and growth hacking.
• Exposure to cutting-edge e-commerce growth strategies.
• Supportive and dynamic team culture passionate about achieving results.