E-commerce Product Marketing Manager

Placements24; Polokwane; Sur place; ZAR 600 000 - 900 000; Plein temps

Avantages offerts par ce poste

Competitive salary and annual bonus

Medical aid and retirement fund

Employee discounts on company products

Professional development opportunities

Résumé du poste

Placements24 in Polokwane, Limpopo, is seeking an experienced E-commerce Product Marketing Manager to lead product marketing strategies for new and existing online launches. You will craft compelling messaging, define GTM plans, and collaborate across product management, sales, marketing, and creative teams to drive revenue in a fast-paced e-commerce environment.

The ideal candidate has a strong background in product marketing for consumer electronics or tech, with 4–6 years in e-commerce, and

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 4-6 years of experience in product marketing with a strong focus on e-commerce.
• Proven track record launching and marketing products in consumer electronics or related tech sectors.
• Strong understanding of digital marketing channels and customer acquisition strategies.
• Experience with data analysis and reporting tools to measure campaign performance.

Responsabilités

• Develop and execute comprehensive product marketing plans for new and existing e-commerce products.
• Conduct market research, competitive analysis, and customer segmentation to identify opportunities and positioning.
• Create compelling product messaging, value propositions, and marketing collateral for online channels.
• Collaborate with product management, sales, marketing, and creative teams to ensure alignment and successful launches.
• Develop and manage go-to-market strategies for product launches, including defining target audiences, channels, and promotions.
• Manage product content on the e-commerce site, ensuring accuracy, appeal, and SEO optimization.
• Analyze product performance, sales data, and feedback to identify improvements and optimization.
• Plan and execute promotional campaigns and digital marketing activities to drive awareness and sales.

Connaissances

Product marketing

E-commerce

Go-to-market

Market research

Campaign management

Formation

Bachelor's degree in Marketing, Business Administration, or related field

MBA (advantage)

Description du poste

About the Role

Our client, a dynamic and rapidly growing e-commerce business specializing in consumer electronics, is seeking an experienced E-commerce Product Marketing Manager to join their team in Polokwane, Limpopo . This role is integral to driving the success of new and existing product launches within the online channel. You will be responsible for developing and executing product marketing strategies, creating compelling product messaging, and collaborating with cross-functional teams to ensure products resonate with our target audience and achieve sales targets. The ideal candidate possesses a strong understanding of product marketing principles, experience in the e-commerce space, and a passion for technology. This position offers a fantastic opportunity to shape product GTM (Go-To-Market) strategies and drive revenue growth for a leading brand in Polokwane .

Key Responsibilities

• Develop and execute comprehensive product marketing plans for new and existing e-commerce products.
• Conduct market research, competitive analysis, and customer segmentation to identify product opportunities and positioning.
• Create compelling product messaging, value propositions, and marketing collateral for online channels.
• Collaborate closely with product management, sales, marketing, and creative teams to ensure alignment and successful product launches.
• Develop and manage go-to-market strategies for product launches, including defining target audiences, channels, and promotional activities.
• Manage product content on the e-commerce website, ensuring accuracy, appeal, and SEO optimization.
• Analyze product performance, sales data, and customer feedback to identify areas for improvement and optimization.
• Plan and execute promotional campaigns and digital marketing activities to drive product awareness and sales.
• Stay abreast of industry trends, competitive landscape, and emerging technologies in consumer electronics e-commerce.
• Measure and report on the effectiveness of product marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
• 4-6 years of experience in product marketing, with a significant focus on e-commerce.
• Proven track record of successfully launching and marketing products in the consumer electronics or a related tech sector.
• Strong understanding of e-commerce platforms, digital marketing channels, and customer acquisition strategies.
• Excellent written and verbal communication skills, with the ability to craft compelling product narratives.
• Proficiency in market research techniques and competitive analysis.
• Experience with data analysis and reporting tools to measure campaign performance.
• Strong project management and cross-functional collaboration skills.
• Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.
• Familiarity with the Limpopo market and its consumer base is advantageous.

Benefits

• Competitive salary and annual bonus.
• Opportunity to work with cutting-edge consumer electronics products.
• Professional development and training opportunities.
• Collaborative and innovative work environment in Polokwane .
• Contribution to medical aid and retirement fund.
• Generous employee discounts on company products.
• Potential for career advancement within a growing organization.