E-commerce Marketing Specialist - Social Media Focus

Placements24; Centurion; On-site; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Competitive salary

Medical aid

Career growth

Modern Centurion office

Job summary

Placements24 is seeking an E-commerce Marketing Specialist with a strong emphasis on social media to drive brand visibility and customer engagement. You will manage content creation, monitor performance, and contribute to paid campaigns from our Centurion office in Gauteng.

The role requires 1-3 years in social media marketing, proficiency with Canva/Adobe Spark and analytics tools, and excellent communication in a collaborative team setting.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 1-3 years of experience in social media marketing, preferably in e-commerce.
• Proficient in using social platforms (FB/IG/TikTok/Twitter/LinkedIn) for business.
• Experience with Canva/Adobe Spark and basic image/video editing.
• Familiar with social media analytics tools and performance tracking.

Responsibilities

• Develop and run day-to-day social media content and campaigns across platforms.
• Create engaging content including graphics, short videos, and copy for e-commerce.
• Monitor trends, feedback, and competitor activity; respond professionally to inquiries.
• Assist in paid social campaigns, track budgets and performance.
• Analyze metrics and contribute to regular performance reports.
• Collaborate with marketing to align with brand guidelines and goals.

Skills

Social media marketing

Content creation

Copywriting

Analytics

Education

Bachelor's degree in Marketing, Communications, Digital Media, or a related field

Tools

Canva

Adobe Spark

Hootsuite

Buffer

Job description

About the Role

Our client is a fast-growing online retailer seeking an enthusiastic and skilled E-commerce Marketing Specialist with a strong emphasis on social media. This role is central to driving our brand's online visibility and customer engagement. You will be responsible for executing creative social media campaigns, managing content, and analyzing performance to optimize our e-commerce strategies. This is an excellent opportunity for a motivated individual to make a significant impact in a dynamic and competitive market. The position is office-based in Centurion, Gauteng , fostering close collaboration with the wider marketing team.

Key Responsibilities

Develop and execute day-to-day social media content and campaigns across various platforms. Create engaging and visually appealing content, including graphics, short videos, and compelling copy, tailored for e-commerce. Monitor social media channels for industry trends, customer feedback, and competitor activities. Respond to comments, messages, and inquiries from customers in a professional and timely manner. Assist in the management of paid social media advertising campaigns, including budget tracking and performance monitoring. Analyze social media metrics and contribute to regular performance reports. Collaborate with the marketing team to ensure social media efforts align with overall marketing objectives and brand guidelines. Stay updated on social media best practices and emerging trends relevant to the e-commerce sector. Support the planning and execution of influencer marketing collaborations.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 1-3 years of experience in social media marketing, with a preference for e-commerce experience.
• Proficiency in using social media platforms (Facebook, Instagram, TikTok, Twitter, LinkedIn) for business purposes.
• Experience with content creation tools (e.g., Canva, Adobe Spark) and basic image/video editing.
• Familiarity with social media management and analytics tools (e.g., Hootsuite, Buffer, platform insights).
• Strong written and verbal communication skills.
• Ability to work collaboratively in a team environment.
• Understanding of e-commerce marketing principles is a plus.
• Eagerness to learn and adapt to the fast-paced digital marketing landscape.

Benefits

• Our client offers a competitive salary, medical aid, and opportunities for professional growth within a supportive team environment.
• You will gain hands-on experience in a key area of e-commerce marketing.
• Enjoy working in a modern office space located in Centurion, Gauteng , with excellent transport links.
• Be part of a company that values innovation and employee development.
• This role provides a solid foundation for a career in digital marketing within the thriving online retail sector.
• Join us and contribute to shaping our brand's online presence.