E-commerce Growth Lead

Placements24; Stellenbosch; On-site; ZAR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Medical aid

Retirement annuity

Performance bonuses

On-site location

Job summary

Placements24 in Stellenbosch, Western Cape, seeks a Lead E-commerce Marketing Specialist to drive online sales growth, optimize the customer journey, and elevate brand presence across digital channels.

You will lead campaigns across SEM, social, email, and content marketing, mentor staff, manage budgets, and translate data into actionable insights to achieve ambitious growth targets in a fast-paced online retail environment.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Digital Media, or a related field.
• Minimum 6 years of experience in e-commerce marketing, with a significant portion in a strategic or leadership role.
• Proven experience managing paid search, paid social, SEO, email marketing and content marketing campaigns.
• Track record of driving revenue growth through integrated campaigns.
• Strong analytical skills with proficiency in Google Analytics and data analysis tools.

Responsibilities

• Develop and execute integrated e-commerce marketing strategies to drive traffic, conversions, and customer lifetime value.
• Oversee and manage digital advertising campaigns across Google Ads, social media, and display networks.
• Lead content strategy for the website and social channels in line with brand objectives.
• Analyze marketing performance data and customer behavior to identify optimization opportunities.
• Manage e-commerce marketing budget and ensure optimal ROI.
• Collaborate with product, sales, and customer service for a cohesive customer experience.
• Mentor junior marketing staff and foster professional development.
• Report KPIs to senior management with actionable insights.

Skills

Strategic leadership

Paid search (SEM)

Paid social

SEO

Email marketing

Google Analytics

Education

Bachelor’s degree in Marketing or related field

Tools

Shopify Plus

Magento

Tag management systems

CRM systems

Job description

Placements24 in Stellenbosch, Western Cape, seeks a Lead E-commerce Marketing Specialist to drive online sales growth, optimize the customer journey, and elevate brand presence across digital channels.

You will lead campaigns across SEM, social, email, and content marketing, mentor staff, manage budgets, and translate data into actionable insights to achieve ambitious growth targets in a fast-paced online retail environment.