E-commerce Growth & Digital Marketing Lead (Hybrid)

Placements24

Richards Bay

Hybrid

ZAR 900,000 - 1,200,000

Full time

4 days ago

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Benefits offered by this job

Hybrid work model

Competitive salary

Bonuses

Medical aid

Retirement benefits

Job summary

Placements24 in Richards Bay, KwaZulu-Natal is seeking an experienced Digital Marketing Manager to lead online growth. You will craft and execute innovative strategies across SEO, SEM, social, email, and content marketing to boost brand awareness, acquisitions, and sales conversions.

You will manage a team, optimize budgets, and collaborate with sales and product teams to enhance the customer journey in a hybrid working setup.

Qualifications

Minimum of 7 years in digital marketing with at least 3 years in a managerial role focusing on e-commerce.
Proven success in developing and executing digital marketing strategies that have driven revenue growth.
Expertise across all major channels: SEO, SEM, Social Media, Email Marketing, and Content Marketing.

Responsibilities

Develop and implement a comprehensive digital marketing strategy aligned with e-commerce objectives.
Manage and optimize campaigns across PPC, SEO, social media, and affiliate marketing.
Oversee creation and execution of engaging content across platforms to drive traffic and conversions.
Analyze campaign performance, website traffic, and sales data to identify trends and opportunities.
Manage the digital marketing budget to maximize ROI.
Lead and mentor a team of digital marketing specialists.
Stay updated with the latest marketing trends and tools to enhance the strategy.
Develop and execute email campaigns to nurture leads and drive retention.
Collaborate with the e-commerce team to optimize user experience and conversions.