E-commerce Business Analyst

Placements24; Noord-Kaap; Hybrid; ZAR 420,000 - 600,000; Full time

Benefits offered by this job

Hybrid work model

Health insurance

Employee discounts

Professional development

Job summary

Placements24 is seeking an E-commerce Business Analyst in Kimberley to drive data-informed decisions and optimise website performance, customer experience, and growth. You will analyze traffic, sales data and KPIs, and translate findings into actionable recommendations for marketing, sales and IT teams.

The role requires 2+ years in BA or Data Analyst within e-commerce, proficiency in Google Analytics, SQL and Excel/Google Sheets, and strong communication and presentation skills.

Qualifications

• 2+ years of experience as a Business Analyst or Data Analyst, preferably in an e-commerce environment.
• Proficient in Google Analytics, SQL and spreadsheet tools (Excel/Google Sheets).
• Strong analytical and problem-solving skills with a keen eye for detail.
• Experience creating and interpreting reports and dashboards.

Responsibilities

• Analyze website traffic, user behavior, sales data and other KPIs to identify trends and insights.
• Develop reports and dashboards to track e-commerce performance and present findings to stakeholders.
• Identify opportunities for website optimization, conversion rate improvement, and enhanced customer journey mapping.
• Collaborate with cross-functional teams to define project requirements and assess the impact of new features or initiatives.
• Conduct market research and competitive analysis to inform business strategy.
• Assist in forecasting sales and planning inventory based on data analysis.

Skills

Analytical thinking

Problem-solving

Communication skills

Presentation skills

Tools

Google Analytics

SQL

Excel

Google Sheets

Job description

About the Role

Our client is seeking a detail-oriented E-commerce Business Analyst to contribute to their data-driven decision-making in Kimberley . You will be responsible for analyzing e-commerce data, identifying trends, and providing insights to improve website performance, customer experience, and overall business strategy. This role requires a strong analytical mindset, excellent problem-solving skills, and a solid understanding of e-commerce metrics. You will work closely with various departments, including marketing, sales, and IT, to translate data into actionable recommendations that drive growth and efficiency.

Key Responsibilities

• Analyze website traffic, user behavior, sales data, and other key performance indicators (KPIs) to identify trends and insights.
• Develop reports and dashboards to track e-commerce performance and present findings to stakeholders.
• Identify opportunities for website optimization, conversion rate improvement, and enhanced customer journey mapping.
• Collaborate with cross-functional teams to define project requirements and assess the impact of new features or initiatives.
• Conduct market research and competitive analysis to inform business strategy.
• Assist in forecasting sales and planning inventory based on data analysis.

Requirements

• 2+ years of experience as a Business Analyst or Data Analyst, preferably in an e-commerce environment.
• Strong proficiency in data analysis tools such as Google Analytics, SQL, and spreadsheet software (Excel, Google Sheets).
• Excellent analytical and problem-solving skills with a keen eye for detail.
• Experience in creating and interpreting reports and dashboards.
• Understanding of e-commerce platforms and key business metrics.
• Strong communication and presentation skills.

Benefits

• Competitive annual salary and regular performance reviews.
• Hybrid work model promoting flexibility.
• Comprehensive health insurance and other employee benefits.
• Generous employee discounts on our client's e-commerce offerings.
• Opportunities for professional development and skill enhancement in data analytics.