About the Role
Our client, a well-established online retailer, is looking for a skilled and organized E-commerce Campaign Manager to lead their marketing campaigns in Randburg, Gauteng . This role requires a strategic thinker who can conceptualize, plan, and execute impactful marketing campaigns across various digital channels to drive sales and enhance brand visibility. The ideal candidate will have a solid understanding of the e-commerce landscape, excellent project management skills, and a proven ability to deliver successful campaigns on time and within budget. You will work closely with internal teams and external partners to ensure campaign objectives are met and exceeded. Join our client's dedicated team in Randburg and take ownership of exciting marketing initiatives.
Key Responsibilities
- Develop and manage integrated e-commerce marketing campaigns from conception to completion.
- Define campaign objectives, target audiences, messaging, and key performance indicators (KPIs).
- Coordinate campaign execution across multiple channels, including email marketing, social media, paid advertising (SEM/PPC), and affiliate marketing.
- Collaborate with the creative team to develop compelling campaign assets, including ad copy, visuals, and landing pages.
- Manage campaign budgets effectively, ensuring optimal allocation of resources and ROI.
- Monitor campaign performance in real-time, analyze data, and provide regular reports with insights and recommendations for optimization.
- Liaise with internal stakeholders (marketing, sales, product) and external agencies or partners to ensure smooth campaign execution.
- Conduct post-campaign analysis to evaluate success and identify lessons learned for future campaigns.
- Stay informed about e-commerce marketing trends and competitor activities.
- Ensure all campaigns are aligned with the overall brand strategy and customer journey.
Requirements
- Proven experience as a Campaign Manager, Digital Marketing Manager, or similar role, with a focus on e-commerce.
- Demonstrated success in planning, executing, and analyzing digital marketing campaigns.
- Strong understanding of various digital marketing channels and their effective use in campaigns.
- Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
- Proficiency in using marketing analytics tools (e.g., Google Analytics) and campaign management software.
- Strong budget management skills.
- Excellent written and verbal communication skills.
- Ability to work collaboratively with cross-functional teams.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Must be available for full-time employment in our Randburg, Gauteng office.
Benefits
- Competitive salary package.
- Opportunity to manage impactful e-commerce campaigns.
- Work in a collaborative and dynamic office environment.
- Professional growth and development opportunities.
- Contribute directly to the company's revenue and market presence.