Digital PR Specialist

Placements24; Upington; Hybrid; ZAR 250,000 - 380,000; Full time

Benefits offered by this job

Competitive salary & performance bonus

Medical aid & retirement planning

Professional development opportunities

Hybrid work arrangement

Job summary

Placements24 in Upington is seeking a Digital PR Specialist to drive online visibility and manage digital reputation through strategic campaigns.

You will lead outreach to bloggers and publications, create compelling digital content, and optimize with SEO best practices to improve rankings. Collaboration with the marketing team ensures measurable results.

The role offers a hybrid model in Upington with opportunities for growth in a forward-looking company in the Northern Cape.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 2-4 years of experience in digital PR, online marketing, or related role.
• Proven experience with SEO, content marketing, and social media strategy.
• Excellent writing, editing, and communication skills for digital platforms.
• Familiarity with PR and analytics software.

Responsibilities

• Develop and implement digital PR strategies to enhance online visibility and brand reputation.
• Manage online media relations, including outreach to bloggers, influencers, and digital publications.
• Create and distribute compelling digital content, including press releases, blog posts, and social media updates.
• Conduct keyword research and implement SEO best practices to improve search engine rankings.
• Monitor online conversations, brand mentions, and digital sentiment, responding as needed.
• Analyze digital PR campaign performance using analytics tools and report on key metrics.

Skills

Digital PR

SEO

Content marketing

Social media strategy

Writing

Education

Bachelor's degree in Marketing, Communications, Public Relations, or related field

Tools

PR analytics software

Job description

About the Role

Our client is seeking a forward-thinking Digital PR Specialist to join their dynamic marketing team, operating with a hybrid model in Upington . This role is crucial for driving online visibility, managing digital reputation, and executing innovative PR campaigns in the digital space. You will leverage your expertise in SEO, social media, and online content to build brand authority and engage target audiences. This is a prime opportunity for a digitally savvy PR professional to make a significant impact and grow within a supportive and forward-looking company in the Northern Cape region.

Key Responsibilities

• Develop and implement digital PR strategies to enhance online visibility and brand reputation.
• Manage online media relations, including outreach to bloggers, influencers, and digital publications.
• Create and distribute compelling digital content, including press releases, blog posts, and social media updates.
• Conduct keyword research and implement SEO best practices to improve search engine rankings.
• Monitor online conversations, brand mentions, and digital sentiment, responding as needed.
• Analyze digital PR campaign performance using analytics tools and report on key metrics.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 2-4 years of experience in digital PR, online marketing, or a related role.
• Proven experience with SEO, content marketing, and social media strategy.
• Excellent writing, editing, and communication skills tailored for digital platforms.
• Familiarity with PR and analytics software.
• Ability to work effectively in a team and manage projects within the Upington area.

Benefits

• Competitive salary and potential for performance bonuses.
• Comprehensive medical aid and retirement planning benefits.
• Opportunities for ongoing professional development in digital marketing.
• Hybrid work arrangement offering flexibility.
• A collaborative and innovative work environment in Upington .