Digital Marketing Specialist - PR Focus

Placements24; Cape Town; On-site; ZAR 320,000 - 420,000; Full time

Benefits offered by this job

Competitive salary and annual bonus

Generous paid time off and holidays

Professional training and development

Cape Town office environment

Medical aid and provident fund

Job summary

Placements24 is seeking a proactive Digital Marketing Specialist in Cape Town to integrate PR with digital campaigns. You will create and execute online strategies that boost client visibility and manage reputation across channels.

You'll collaborate with PR teams to amplify press releases, craft engaging content, and analyze campaign performance to drive growth for diverse clients.

Qualifications

• 2–4 years of digital marketing experience with PR or communications support.
• Proficiency with social media management tools and paid advertising platforms.
• Strong SEO, SEM, and content marketing understanding.
• Experience with Google Analytics and other web analytics.
• Excellent writing, editing, and proofreading skills.
• Bachelor's degree in Marketing, Communications, or related field.

Responsibilities

• Develop and execute digital marketing campaigns aligned with PR strategies.
• Manage and optimize paid social media advertising campaigns for reach and engagement.
• Monitor online conversations and brand mentions; respond to maintain reputation.
• Create engaging digital content including website copy, blog posts, and social updates.
• Analyze website traffic, social metrics, and campaign performance using analytics tools.
• Collaborate with PR team to amplify press releases and media coverage online.

Skills

Digital marketing

Public relations support

Content creation

Education

Bachelor's degree in Marketing or Communications

Tools

Hootsuite

Buffer

Facebook Ads

LinkedIn Ads

Google Analytics

Job description

About the Role

Our client, a forward-thinking marketing firm in the heart of Cape Town , is seeking a proactive Digital Marketing Specialist with a strong focus on public relations integration. In this role, you will be responsible for developing and implementing digital strategies that enhance client visibility, manage online reputation, and amplify PR efforts through innovative online channels. You will collaborate closely with PR teams to ensure cohesive messaging and maximize reach across digital platforms, driving engagement and brand awareness for a varied clientele.

Key Responsibilities

• Develop and execute digital marketing campaigns that align with overall PR strategies.
• Manage and optimize paid social media advertising campaigns for maximum reach and engagement.
• Monitor online conversations and brand mentions, responding proactively to maintain a positive reputation.
• Create engaging digital content, including website copy, blog posts, and social media updates.
• Analyze website traffic, social media metrics, and campaign performance using analytics tools.
• Collaborate with the PR team to amplify press releases and media coverage across digital channels.

Requirements

• 2-4 years of experience in digital marketing, with a significant portion focused on PR or communications support.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and advertising platforms (e.g., Facebook Ads, LinkedIn Ads).
• Strong understanding of SEO, SEM, and content marketing principles.
• Experience with Google Analytics and other web analytics platforms.
• Excellent writing, editing, and proofreading skills.
• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Competitive salary and annual performance bonus.
• Generous paid time off and company holidays.
• Access to ongoing professional training and development opportunities.
• Vibrant office environment located in scenic Cape Town.
• Contribution towards medical aid and provident fund.