Digital Marketing Manager

Placements24; Siyancuma Local Municipality; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Performance bonuses

Health insurance

Professional development

Office in Upington

Job summary

Placements24 in Upington seeks an experienced Digital Marketing Manager to lead our digital initiatives from our Upington office. You will develop and execute strategies across SEO, SEM, social media, email marketing, and content marketing, driving brand awareness and lead generation.

The role requires proven leadership, strong analytics, and a track record of delivering results. Join a collaborative team and shape the company’s digital future in the Northern Cape region.

Qualifications

• Proven experience as a Digital Marketing Manager or similar leadership role.
• Successful track record in developing and executing digital marketing strategies.
• In-depth knowledge of SEO, SEM, social media, content marketing, and email marketing.
• Proficiency with Google Analytics, Google Ads, and marketing automation.
• Strong leadership, communication, and project management skills.
• Bachelor's degree in Marketing, Business Administration, or related field.

Responsibilities

• Develop and implement an overarching digital marketing strategy aligned with business objectives.
• Manage and optimize campaigns across PPC, SEO, social media, and email.
• Oversee content creation, distribution, and promotion to drive engagement and lead generation.
• Analyze digital marketing performance, track KPIs, and provide regular reports with actionable insights.
• Manage the digital marketing budget and allocate resources effectively.
• Stay abreast of the latest digital marketing trends and technologies, implementing innovative solutions.
• Lead and mentor a team of digital marketing specialists.

Skills

Leadership

Digital strategy

SEO/SEM

Analytics

Campaign management

Education

Bachelor's in Marketing

Tools

Google Analytics

Google Ads

Marketing Automation

CRM

Job description

About the Role

Our client is seeking an experienced and strategic Digital Marketing Manager to lead their digital marketing efforts from their office in Upington. This leadership role is responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, lead generation, and customer acquisition. You will oversee various digital channels, including SEO, SEM, social media, email marketing, and content marketing, ensuring a cohesive and high-performing online presence. This is an exciting opportunity to shape the digital future of the company within a collaborative team setting.

Key Responsibilities

• Develop and implement an overarching digital marketing strategy aligned with business objectives.
• Manage and optimize campaigns across all digital channels, including PPC, SEO, social media, and email.
• Oversee content creation, distribution, and promotion to drive engagement and lead generation.
• Analyze digital marketing performance, track KPIs, and provide regular reports with actionable insights.
• Manage the digital marketing budget and allocate resources effectively.
• Stay abreast of the latest digital marketing trends and technologies, implementing innovative solutions.
• Lead and mentor a team of digital marketing specialists.

Requirements

• Proven experience as a Digital Marketing Manager or similar leadership role.
• Demonstrated success in developing and executing comprehensive digital marketing strategies.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads, marketing automation software).
• Strong leadership, communication, and project management skills.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Benefits

• Competitive annual salary and significant performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development and leadership training.
• A dedicated office environment in Upington fostering teamwork and innovation.
• Paid time off and company holidays.