Digital Marketing and PR Specialist

Placements24; Cape Town; On-site; ZAR 420,000 - 620,000; Full time

Benefits offered by this job

Salary with annual increases

Medical aid & retirement contributions

Generous annual leave

Job summary

Placements24 in Cape Town is seeking a creative Digital Marketing and PR Specialist to amplify the brand story across digital platforms. You will drive online communication strategies, manage social channels, and craft press-ready content to boost visibility and engagement.

The role requires a strategic thinker with storytelling flair, 3–5 years in digital marketing/PR, and a keen eye for analytics to optimize campaigns in a dynamic Cape Town marketing team.

Qualifications

• Bachelor's degree or equivalent in Marketing, Communications, Digital Media, or related field.
• 3–5 years of experience in digital marketing, social media, or PR.
• Proficiency with SEO/SEM platforms, social media management software, and analytics tools.
• Strong copywriting, editing, and basic graphic design skills.
• Understanding of PR principles in a digital context.

Responsibilities

• Develop and execute integrated digital marketing and PR campaigns to enhance brand awareness in the Cape Town region.
• Manage and grow the company's social media channels, creating engaging content and fostering community interaction.
• Write compelling copy for online press releases, blog posts, website content, and social media updates.

Skills

Digital marketing

Social media management

Content creation

Analytics

Education

Bachelor's degree in Marketing, Communications, Digital Media

Tools

SEO/SEM platforms

Social media software

Analytics tools

Job description

About the Role

Our client is looking for a creative and results-oriented Digital Marketing and PR Specialist to join their vibrant team in Cape Town . This role focuses on leveraging digital platforms to amplify our brand's story and engage target audiences through innovative PR campaigns. You will be responsible for executing online communication strategies, managing social media presence, and generating positive press through digital channels. The ideal candidate is a strategic thinker with a passion for storytelling and a deep understanding of the digital landscape, contributing to a dynamic marketing department in the heart of Cape Town .

Key Responsibilities

• Develop and execute integrated digital marketing and PR campaigns to enhance brand awareness in the Cape Town region.
• Manage and grow the company's social media channels, creating engaging content and fostering community interaction.
• Write compelling copy for online press releases, blog posts, website content, and social media updates.
• Monitor online conversations, identify trends, and respond proactively to maintain brand reputation.
• Analyze digital campaign performance using analytics tools and provide actionable insights for optimization.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 3-5 years of experience in digital marketing, social media management, or public relations.
• Proficiency with digital marketing tools such as SEO/SEM platforms, social media management software, and analytics tools.
• Strong content creation skills, including writing, editing, and basic graphic design.
• Understanding of PR principles and their application in a digital context.

Benefits

• Attractive salary package with potential for annual increases.
• Comprehensive medical aid and retirement fund contributions.
• Generous annual leave allowance.
• Opportunities for training and skill enhancement in digital PR.
• Vibrant and collaborative office culture in Cape Town .