Digital PR Specialist

Placements24; Gqeberha; On-site; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Competitive salary

Medical + retirement benefits

Budget for online courses

Port Elizabeth office culture

Innovative digital projects

Job summary

Placements24 in Port Elizabeth is seeking a proactive Digital PR Specialist to elevate the company's online presence through targeted digital campaigns, SEO, content marketing, and influencer outreach. You will create engaging content and secure valuable backlinks while driving measurable traffic and brand visibility.

You will monitor online conversations, manage reputation, and analyze performance using analytics tools to inform decisions within the South African market.

Qualifications

• 3-5 years in digital PR, SEO, content marketing or related online marketing.
• Proven success in link-building and digital campaigns.
• Strong understanding of SEO principles and best practices.
• Excellent content creation and storytelling for digital formats.
• Familiarity with SEMrush, Ahrefs and Google Analytics.
• Experience in South African market, especially Port Elizabeth.

Responsibilities

• Develop and execute digital PR strategies to boost visibility and SEO rankings.
• Identify and engage with online publications, bloggers and influencers.
• Create compelling digital content (infographics, videos, blogs) for outreach.
• Build high-quality backlinks through creative campaigns and partnerships.
• Monitor brand reputation across digital channels and conversations.
• Analyze campaign performance and provide actionable insights.

Skills

Digital PR

SEO

Content marketing

Link-building

Analytics

Campaign execution

Tools

SEMrush

Ahrefs

Google Analytics

Job description

About the Role

Our client is actively recruiting a proactive Digital PR Specialist to enhance their online presence and reputation in Port Elizabeth . This role focuses on leveraging digital channels to achieve PR objectives, including search engine optimization (SEO), content marketing, and influencer outreach. You will be responsible for creating buzz, driving traffic, and building valuable backlinks through strategic digital campaigns. This is a fantastic opportunity to innovate and drive measurable results in the digital space within a company that values creativity and data-driven strategies, contributing significantly to the brand's online success from the Eastern Cape.

Key Responsibilities

• Develop and execute digital PR strategies to improve online visibility and SEO rankings.
• Identify and engage with relevant online publications, bloggers, and influencers.
• Create compelling digital content such as infographics, videos, and blog posts for outreach.
• Build high-quality backlinks through creative digital campaigns and partnerships.
• Monitor online conversations and manage the brand's reputation across digital platforms.
• Analyze campaign performance using digital analytics tools and provide actionable insights.

Requirements

• 3-5 years of experience in digital PR, SEO, content marketing, or a related online marketing role.
• Proven success in link-building strategies and digital campaign execution.
• Strong understanding of SEO principles and best practices.
• Excellent content creation and storytelling abilities for digital mediums.
• Familiarity with SEO tools (e.g., SEMrush, Ahrefs) and analytics platforms (e.g., Google Analytics).
• Experience working within the South African digital landscape, particularly around Port Elizabeth .

Benefits

• Competitive salary and performance incentives.
• Comprehensive medical and retirement benefits.
• Budget for online courses and digital marketing certifications.
• Vibrant and collaborative office culture in Port Elizabeth .
• Opportunities to work on innovative digital marketing projects.