Digital PR Specialist

Placements24; Stellenbosch; On-site; ZAR 300,000 - 460,000; Full time

Benefits offered by this job

Competitive salary

Medical benefits

Retirement benefits

Professional development

Vibrant office culture

Job summary

Placements24 in Stellenbosch is seeking a savvy Digital PR Specialist to join our innovative team. You will enhance the company’s online presence and reputation through strategic digital PR initiatives, including SEO-driven content creation and influencer outreach.

You will drive website traffic, improve search engine rankings, and build brand authority across digital platforms within a dynamic agency setting in the heart of Stellenbosch.

Qualifications

• Bachelor's degree in Marketing, Digital Media, or related field.
• 2–4 years experience in digital PR, SEO, or online marketing.
• Strong SEO and content marketing knowledge plus social media strategy.
• Proficient in digital analytics tools like Google Analytics and SEMrush.

Responsibilities

• Develop and implement digital PR strategies to boost online visibility.
• Create SEO-optimized content for blogs, articles, and site pages.
• Manage online reputation and monitor brand mentions.
• Engage with digital influencers, bloggers, and publications.
• Analyze website traffic and campaign performance with analytics tools.
• Stay updated on digital marketing trends to optimize campaigns.

Skills

Digital PR

SEO

Content marketing

Social media

Analytics

Education

Bachelor's degree

Tools

Google Analytics

SEMrush

Job description

About the Role

Our client is looking for a savvy Digital PR Specialist to join their innovative team in Stellenbosch . This role will focus on enhancing the company's online presence and reputation through strategic digital PR initiatives, including SEO-driven content creation, online reputation management, and digital influencer outreach. You will play a key role in driving website traffic, improving search engine rankings, and building brand authority in the digital space. This is an excellent opportunity for a digitally-minded professional to contribute to impactful online campaigns within a dynamic and creative agency environment, based in the heart of Stellenbosch.

Key Responsibilities

• Develop and implement digital PR strategies to increase online visibility and brand awareness.
• Conduct keyword research and create SEO-optimized content for blog posts, articles, and website pages.
• Manage online reputation, monitoring brand mentions and addressing feedback across digital platforms.
• Identify and engage with digital influencers, bloggers, and online publications for collaboration opportunities.
• Analyze website traffic, search engine rankings, and campaign performance using analytics tools.
• Stay updated on the latest digital marketing trends and best practices to optimize campaigns.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• 2-4 years of experience in digital PR , SEO, or online marketing.
• Strong understanding of SEO principles, content marketing, and social media strategy.
• Proficiency with digital analytics tools (e.g., Google Analytics, SEMrush).
• Excellent written and verbal communication skills .
• Creative thinking and problem-solving abilities, with a passion for digital trends.

Benefits

• Competitive salary and performance incentives.
• Comprehensive medical and retirement benefits.
• Professional development opportunities and training programs.
• A vibrant and creative office culture in Stellenbosch .
• Exposure to cutting-edge digital marketing strategies.