Digital PR Manager

Placements24; Vereeniging; Hybrid; ZAR 450,000 - 650,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Hybrid schedule

Medical benefits

Retirement benefits

Professional development

Collaborative environment

Job summary

Placements24 in Vereeniging seeks an experienced Digital PR Manager to lead online communication efforts, shaping the brand's digital presence in Gauteng. You will craft campaigns that boost visibility, secure high-quality backlinks, and manage reputation across social media and media outlets.

The role offers a hybrid work model, opportunities for professional growth, and a collaborative team environment in Vereeniging, with remote work options for part of the week.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 4–6 years of experience in digital PR, online marketing, or similar roles.
• Proven success in developing digital PR campaigns and link-building strategies.

Responsibilities

• Develop and implement comprehensive digital PR strategies to increase brand awareness.
• Identify and build relationships with online influencers and digital media outlets.
• Create and manage engaging digital content including articles and social posts.
• Execute outreach campaigns to secure backlinks and online mentions.
• Monitor online conversations and manage brand reputation.
• Analyze campaign performance and report on ROI.

Skills

Digital PR

Link building

SEO

Content creation

Analytical skills

Education

Bachelor's degree in Marketing/Communications/Digital Media

Job description

About the Role

Our client is looking for an experienced Digital PR Manager to lead their online communication efforts based out of Vereeniging . This role will focus on enhancing our client's online presence, reputation, and brand visibility through strategic digital PR initiatives. You will be responsible for developing and executing campaigns that drive online engagement, secure valuable backlinks, and manage the company's digital reputation. This is a crucial role in the Media & PR landscape, offering the chance to shape online perception and digital strategy in the Gauteng region with a hybrid work model.

Key Responsibilities

• Develop and implement comprehensive digital PR strategies to increase brand awareness and online visibility.
• Identify and build relationships with online influencers, bloggers, and digital media outlets.
• Create and manage engaging digital content, including articles, social media posts, and infographics.
• Execute outreach campaigns to secure high-quality backlinks and online media mentions.
• Monitor online conversations, manage brand reputation, and respond to digital inquiries.
• Analyze digital campaign performance and report on key metrics and ROI.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 4-6 years of experience in digital PR, online marketing, or a similar role.
• Proven success in developing and executing digital PR campaigns and link-building strategies.
• Strong understanding of SEO, social media marketing, and content creation for digital platforms.
• Excellent communication, negotiation, and analytical skills.
• Ability to work effectively in a hybrid setup, splitting time between our Vereeniging office and remote work.

Benefits

• Competitive salary and performance-based bonuses.
• Flexible hybrid working schedule.
• Comprehensive medical and retirement benefits.
• Opportunities for professional development in the evolving Media & PR digital space.
• A creative and collaborative work environment in Vereeniging .