Digital PR Executive

Placements24; Durban; Hybrid; ZAR 350,000 - 480,000; Full time

Benefits offered by this job

Flexible remote work

Professional development

Diverse campaigns

Online training access

Competitive compensation

Job summary

Placements24 is seeking a forward-thinking Digital PR Executive to join its Media & PR team. This remote role supports Durban operations by developing online PR campaigns, driving brand visibility, and boosting search engine performance through strategic content and influencer engagement.

You will collaborate with content creators, monitor online conversations, and analyze campaign results using analytics tools to optimize outcomes.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• Proven experience in Digital PR, online marketing, or social media management.
• Strong understanding of SEO principles and their application in PR strategies.
• Proficiency with analytics tools such as Google Analytics and social media listening platforms.
• Excellent content creation and copywriting skills for digital platforms.

Responsibilities

• Develop and execute digital PR strategies focusing on SEO, content marketing, and social media.
• Identify and engage with online influencers, bloggers, and digital media outlets.
• Create and manage online content including blog posts, social updates, and website copy.
• Monitor online conversations and manage the brand's digital reputation.
• Analyze campaign performance using digital analytics tools and provide actionable insights.
• Collaborate with digital marketing and content teams for integrated campaigns.

Skills

Digital PR

SEO

Copywriting

Content creation

Social media management

Remote work

Project management

Analytics

Education

Bachelor's degree in Marketing, Communications, Digital Media

Tools

Google Analytics

Social listening platforms

Job description

About the Role

Our client is seeking a forward-thinking Digital PR Executive to join their innovative Media & PR team, remotely supporting their operations based in Durban . This role focuses on leveraging digital channels to build brand awareness, drive online engagement, and enhance search engine visibility through strategic PR initiatives. You will be instrumental in developing and implementing online PR campaigns, managing social media presence, and collaborating with content creators to amplify brand messages across the digital landscape. This is an excellent opportunity for a digitally savvy professional to make a significant impact from anywhere, contributing to cutting-edge online marketing efforts.

Key Responsibilities

• Develop and execute digital PR strategies, focusing on SEO, content marketing, and social media.
• Identify and engage with online influencers, bloggers, and digital media outlets.
• Create and manage compelling online content, including blog posts, social media updates, and website copy.
• Monitor online conversations and manage the brand's digital reputation proactively.
• Analyze campaign performance using digital analytics tools and provide actionable insights.
• Collaborate with digital marketing and content teams to ensure integrated campaign execution.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Proven experience in Digital PR , online marketing, or social media management.
• Strong understanding of SEO principles and their application in PR strategies.
• Proficiency with analytics tools such as Google Analytics and social media listening platforms.
• Excellent content creation and copywriting skills for digital platforms.
• Ability to work independently and manage projects effectively in a remote setting.

Benefits

• Competitive contract rate.
• Flexible remote working arrangements.
• Opportunity to work on diverse and innovative digital campaigns.
• Professional development support and access to online training.
• Direct impact on online brand presence and growth.