Digital PR Specialist

Placements24; Gauteng; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Hybrid work model

Health, dental, and vision coverage

Professional development opportunities

Access to industry conferences

Collaborative work environment

Job summary

Placements24 is seeking a forward-thinking Digital PR Specialist to join our marketing team in Pretoria, Gauteng. You will develop data-driven PR strategies, craft engaging content, and manage influencer outreach to boost online visibility.

Collaborate with the SEO team to optimize content for search engines, monitor brand sentiment, and report campaign performance. This hybrid role offers office/remote flexibility and growth opportunities.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media or related field.
• 3-5 years in digital PR, content marketing or social media management.
• Strong understanding of SEO and its relation to PR.
• Proficiency with digital marketing tools and analytics platforms.
• Excellent writing and editing skills with shareable content.
• Experience with influencer outreach is highly desirable.

Responsibilities

• Develop and execute digital PR campaigns including link building and online mentions.
• Create engaging digital content such as blog posts, social updates, and infographics.
• Manage influencer marketing programs and relationships with creators.
• Collaborate with SEO to optimize content for organic visibility.
• Monitor online conversations and brand sentiment, engaging audiences.
• Analyze campaign performance using web analytics and reporting tools.

Skills

SEO understanding

Content marketing

Influencer outreach

Analytics tools

Writing/editing

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Google Analytics

Social media tools

Influencer platforms

Job description

About the Role

Our client is seeking a forward-thinking Digital PR Specialist to join their innovative marketing team in Pretoria . This role focuses on leveraging digital channels to enhance online visibility, build brand authority, and drive meaningful engagement. You will be responsible for developing and implementing data-driven digital PR strategies, including content marketing, influencer outreach, and SEO integration. This is a prime opportunity for a digitally savvy PR professional to make a tangible impact on the company's online presence and contribute to a creative, results-oriented team that embraces cutting-edge digital communication tactics in the heart of Pretoria .

Key Responsibilities

• Develop and execute digital PR campaigns, including outreach for link building and online mentions.
• Create engaging digital content, such as blog posts, social media updates, and infographics.
• Manage influencer marketing programs and build relationships with online content creators.
• Collaborate with the SEO team to optimize content for search engines and improve organic visibility.
• Monitor online conversations and brand sentiment, responding appropriately to engage the audience.
• Analyze digital PR campaign performance using web analytics and reporting tools.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 3-5 years of experience in digital PR, content marketing, or social media management.
• Strong understanding of SEO principles and how they relate to PR efforts.
• Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, social media management tools).
• Excellent writing and editing skills, with a knack for creating shareable online content.
• Experience with influencer outreach and management is highly desirable.

Benefits

• Competitive salary and performance incentives.
• Comprehensive health, dental, and vision coverage.
• A hybrid work model providing a blend of office and remote flexibility.
• Professional development opportunities and access to industry conferences.
• A dynamic and collaborative work environment in Pretoria .