Digital PR Specialist

Placements24; Richards Bay; Hybrid; ZAR 350,000 - 500,000; Full time

Benefits offered by this job

Hybrid work in Richards Bay

Health benefits

Training & development

Growth opportunities

Job summary

Placements24 is seeking a creative Digital PR Specialist for their Richards Bay team. You will craft online narratives, drive organic reach, and manage influencer relationships to boost brand authority and online visibility.

Join a dynamic marketing unit with a hybrid work model in Richards Bay, offering access to modern tools, training, and health benefits while delivering measurable results.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 2-4 years of experience in digital PR, social media management or online marketing.
• Strong understanding of SEO, content marketing, and social media platforms.

Responsibilities

• Develop and implement digital PR campaigns across online channels.
• Identify and engage with online influencers, bloggers, and media outlets.
• Create and distribute engaging digital content, including blog posts, social media updates, and online press releases.
• Monitor online conversations, brand mentions, and competitor activity.
• Analyze campaign performance using digital analytics tools and provide actionable insights.
• Collaborate with marketing and content teams to ensure cohesive online messaging.

Skills

Digital PR

SEO

Content marketing

Social media

Analytics

Education

Bachelor's degree

Tools

Google Analytics

Job description

Our client is looking for a creative and tech-savvy Digital PR Specialist to join their dynamic marketing team in Richards Bay . This role focuses on enhancing online visibility and reputation through innovative digital strategies, including social media engagement, content marketing, and influencer outreach. You will be instrumental in crafting compelling online narratives and driving organic reach for our client's brands. This is an exciting opportunity to leverage digital trends to build brand authority and connect with target audiences in meaningful ways.

Key Responsibilities

• Develop and implement digital PR campaigns across various online channels.
• Identify and engage with relevant online influencers, bloggers, and media outlets.
• Create and distribute engaging digital content, including blog posts, social media updates, and online press releases.
• Monitor online conversations, brand mentions, and competitor activity.
• Analyze campaign performance using digital analytics tools and provide actionable insights.
• Collaborate with the marketing and content teams to ensure cohesive online messaging.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 2-4 years of experience in digital PR, social media management, or online marketing.
• Strong understanding of SEO, content marketing, and social media platforms.
• Excellent written and verbal communication skills with a flair for creative storytelling.
• Experience with analytics tools like Google Analytics and social media listening tools.
• Ability to work independently and as part of a collaborative team.

Benefits

• Competitive salary and potential for performance-based incentives.
• Hybrid work model offering flexibility between home and office in Richards Bay.
• Access to cutting-edge digital marketing tools and training.
• Comprehensive health and wellness benefits.
• A vibrant and collaborative team environment with opportunities for growth.