Digital PR Executive

Placements24; Pretoria; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Competitive salary & bonuses

Hybrid work arrangement

Health insurance

Training on digital tools

Collaborative team environment

Job summary

Placements24 in Pretoria is seeking a Digital PR Executive to drive brand awareness and online reputation through strategic digital PR campaigns. You will manage influencer outreach, craft compelling online content, and grow the company’s presence across social media and digital platforms.

The ideal candidate has 2–4 years in digital PR or social media, strong SEO understanding, excellent online communication skills, and a hands-on approach to analytics and reporting in a hybrid work environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media or related field.
• 2–4 years of experience in digital PR, digital marketing or social media management.
• Proven track record of successful digital campaigns and influencer collaborations.
• Strong understanding of SEO and how it relates to PR.
• Excellent written and verbal communication for online audiences.
• Proficiency with social media management tools and web analytics platforms.

Responsibilities

• Develop and execute digital PR strategies, including influencer outreach.
• Manage and grow the company's online presence across social media and digital platforms.
• Create compelling digital content, including blog posts, infographics, and social media updates.
• Build and nurture relationships with online journalists, bloggers, and digital influencers.
• Monitor online conversations, track brand mentions, and manage online reputation.
• Analyze campaign performance using digital analytics tools and provide actionable insights.

Skills

Digital PR

Social media management

SEO principles

Content writing

Analytics

Communication

Education

Bachelor's degree in Marketing, Communications, Digital Media or related field

Tools

Social media management tools

Web analytics tools

Job description

About the Role

Our client is seeking an innovative Digital PR Executive to join their team in Pretoria . This role focuses on leveraging online channels to build brand awareness, manage online reputation, and drive engagement through digital PR strategies. You will be responsible for developing creative online campaigns, managing relationships with digital influencers and online media, and analyzing the impact of digital PR efforts. The ideal candidate is digitally savvy, understands the nuances of online communication, and is eager to contribute to impactful digital marketing initiatives in a hybrid work environment.

Key Responsibilities

• Develop and execute digital PR strategies, including influencer outreach and online content promotion.
• Manage and grow the company's online presence across social media and relevant digital platforms.
• Create compelling digital content, including blog posts, infographics, and social media updates.
• Build and nurture relationships with online journalists, bloggers, and digital influencers.
• Monitor online conversations, track brand mentions, and manage online reputation.
• Analyze campaign performance using digital analytics tools and provide actionable insights.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 2-4 years of experience in digital PR, digital marketing, or social media management.
• Proven track record of successful digital campaign execution and influencer collaborations.
• Strong understanding of SEO principles and how they relate to PR.
• Excellent written and verbal communication skills tailored for online audiences.
• Proficiency with social media management tools and web analytics platforms.

Benefits

• Competitive salary and performance bonuses.
• Hybrid work arrangement offering flexibility.
• Comprehensive health insurance.
• Access to cutting-edge digital marketing tools and training.
• Collaborative team environment with opportunities for professional growth.