Digital PR Manager

Placements24; Centurion; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Performance incentives

Fully remote

Health & wellness

Development budget

Remote impact

Job summary

Placements24 is seeking a results-driven Digital PR Manager to lead online reputation, outreach, and content-driven growth from anywhere in South Africa, with Centurion as a base. This fully remote role emphasizes innovative PR strategies that boost brand visibility, organic traffic, and influencer engagement.

You will apply SEO, content marketing and analytics to measure ROI, manage online mentions, and stay ahead of digital trends while collaborating with a forward-thinking team to shape the

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media or related field.
• 5+ years of digital marketing experience with a focus on digital PR and SEO.
• Proven ability to develop and execute digital PR campaigns.
• Expertise in SEO, content marketing, social media engagement, and influencer outreach.
• Proficiency with digital analytics tools and reporting.

Responsibilities

• Develop and implement digital PR strategies focused on online media coverage and link building.
• Engage with online influencers, bloggers, and digital media outlets.
• Create compelling digital content optimized for online reach.
• Monitor campaign performance using analytics tools and report KPIs/ROI.
• Manage online brand reputation and respond to online mentions.

Skills

SEO expertise

Content marketing

Influencer outreach

Analytics & reporting

Online reputation management

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Google Analytics

SEMrush

Job description

About the Role

Our client is seeking an innovative and results-driven Digital PR Manager to lead their online reputation and outreach efforts from Centurion . This remote role is responsible for developing and implementing cutting-edge digital PR strategies that enhance brand visibility, drive organic traffic, and build powerful online relationships. You will leverage SEO principles, content marketing, and social media engagement to achieve measurable PR outcomes. This position is ideal for a forward-thinking individual who excels in the digital landscape and is passionate about crafting engaging online narratives that resonate with target audiences and contribute significantly to our client's digital footprint.

Key Responsibilities

• Develop and execute comprehensive digital PR strategies focused on online media coverage, link building, and brand mentions.
• Identify and engage with relevant online influencers, bloggers, and digital media outlets.
• Create compelling digital content, including blog posts, infographics, and social media campaigns, optimized for online reach.
• Monitor and analyze digital PR campaign performance using analytics tools, reporting on KPIs and ROI.
• Manage online brand reputation, responding to online mentions and reviews effectively.
• Stay abreast of the latest digital marketing trends, SEO best practices, and emerging online platforms.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 5+ years of experience in digital marketing, with a strong focus on digital PR and SEO.
• Proven ability to develop and execute successful digital PR campaigns.
• Expertise in SEO, content marketing, social media engagement, and influencer outreach.
• Proficiency with digital analytics tools (e.g., Google Analytics, SEMrush) and reporting.
• Excellent writing, editing, and communication skills tailored for online audiences.

Benefits

• Highly competitive salary package with performance incentives.
• Fully remote working arrangement, offering unparalleled flexibility.
• Comprehensive health and wellness benefits.
• Budget for professional development and online course subscriptions.
• Opportunity to shape the digital presence of a leading organization remotely.