Digital PR Specialist (Remote)

Placements24; Centurion; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Remote work

Health insurance

Home office allowance

Professional development

Collaborative remote culture

Job summary

Placements24 is seeking a highly motivated Digital PR Specialist for our remote-first communications team. You will develop and execute digital PR strategies, optimize content for search engines, and manage online reputation across channels.

Collaborate with marketing, content, and product teams to amplify brand visibility, secure influencer coverage, and monitor campaign performance using analytics tools. This role is fully remote and offers flexibility and growth opportunities.

Qualifications

• Bachelor's degree in Digital Marketing, Communications, Public Relations, or a related field.
• Proven experience in digital PR, SEO, content marketing, or a similar online role.
• Strong understanding of SEO principles as they apply to PR efforts.
• Excellent writing, editing, and communication skills for online audiences.
• Proficiency with Google Analytics, SEMrush, and social media management platforms.
• Ability to work independently and manage projects remotely.

Responsibilities

• Develop and execute digital PR strategies focused on online visibility and brand reputation.
• Conduct outreach to online publications, bloggers, and digital influencers to secure coverage and backlinks.
• Create engaging digital content optimized for search engines.
• Monitor online conversations, manage brand mentions, and respond to reviews.
• Analyze website traffic, SEO performance, and campaign results, providing insights.
• Collaborate with content and marketing teams to ensure cohesive digital messaging.

Skills

Digital PR

SEO

Content marketing

Online reputation management

Media outreach

Analytics

Remote work

Education

Bachelor's degree in Marketing/Communications/PR

Tools

Google Analytics

SEMrush

Social media management tools

Job description

Our client is seeking a highly motivated and digitally savvy Digital PR Specialist to join their remote-first communications team. This role is designed for an individual passionate about leveraging online channels to build brand awareness, generate positive media coverage, and manage online reputation. You will be responsible for developing and executing innovative digital PR strategies, including SEO-driven content creation, influencer outreach, and online reputation management. Working entirely remotely, you will collaborate closely with marketing, content, and product teams to ensure our client's digital presence is strong, visible, and impactful. This is a prime opportunity to shape digital narratives from anywhere, contributing to strategic online visibility and engagement.

Key Responsibilities

• Develop and execute digital PR strategies focused on online visibility and brand reputation.
• Conduct outreach to online publications, bloggers, and digital influencers to secure coverage and backlinks.
• Create engaging digital content, including articles, infographics, and social media posts, optimized for search engines.
• Monitor online conversations, manage brand mentions, and respond to online reviews and feedback.
• Analyze website traffic, SEO performance, and campaign results, providing actionable insights.
• Collaborate with the content and marketing teams to ensure cohesive digital messaging.

Requirements

• Bachelor's degree in Digital Marketing, Communications, Public Relations, or a related field.
• Proven experience in digital PR , SEO, content marketing, or a similar online role.
• Strong understanding of SEO principles and how they apply to PR efforts.
• Excellent writing, editing, and communication skills, tailored for online audiences.
• Proficiency with digital marketing tools such as Google Analytics, SEMrush, and social media management platforms.
• Ability to work independently and manage projects effectively in a remote setting.

Benefits

• Competitive salary with remote work flexibility.
• Comprehensive health, dental, and vision insurance.
• Allowance for home office setup and internet expenses.
• Opportunities for continuous learning and online professional development.
• A collaborative and inclusive remote work culture focused on innovation.