Digital Marketing and PR Manager (Remote)

Placements24; Klerksdorp; Hybrid; ZAR 600,000 - 1,000,000; Full time

Benefits offered by this job

Bonuses

Home office stipend

Flexible remote schedule

Career development

Job summary

Placements24 is seeking a highly skilled Digital Marketing and PR Manager for a fully remote role, ideally near Klerksdorp but open to nationwide candidates. You will lead integrated marketing and PR strategies to boost brand awareness and drive lead generation across channels.

Responsibilities include SEO/SEM, social media, content and email campaigns; managing online reputation; executing PR initiatives; and analyzing performance to inform strategy.

Qualifications

• Bachelor’s degree in Marketing, Communications, PR or related field.
• 5+ years in digital marketing & PR with proven results.
• Expertise in SEO, SEM, social media, content marketing & email automation.
• Strong online reputation management & digital PR know-how.
• Excellent content creation, copywriting & editing skills.
• Experience with analytics tools (e.g., Google Analytics) & data-driven decisions.

Responsibilities

• Develop and implement SEO, SEM, social, content & email marketing strategies.
• Create and manage content for website, blog, social platforms & campaigns.
• Oversee online reputation and respond to reviews.
• Lead PR campaigns targeting online media & influencers.
• Analyze performance, report KPIs, and provide actionable insights.
• Manage the digital marketing budget for maximum ROI.

Skills

SEO

SEM

Social media

Content marketing

Email marketing

Analytics

Copywriting

Remote work

Education

Bachelor's degree in Marketing, Communications, Public Relations, or related field

Tools

Google Analytics

SEO tools

Job description

About the Role

Our client is seeking a highly skilled and results-oriented Digital Marketing and PR Manager for a fully remote position, based ideally near Klerksdorp but open to candidates anywhere. This role will lead the development and execution of integrated digital marketing and public relations strategies to enhance brand awareness, drive lead generation, and foster positive online sentiment. You will be responsible for overseeing all digital channels, managing online reputation, and crafting compelling narratives that resonate with our target audience. This is a pivotal opportunity for a digitally savvy professional to take ownership of our online presence and drive impactful marketing and PR initiatives from a remote setting.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies encompassing SEO, SEM, social media, content marketing, and email marketing.
• Create and manage engaging content for all digital platforms, including website, blog, social media, and email campaigns.
• Oversee the company's online reputation management, monitoring social media and online reviews, and responding appropriately.
• Develop and execute public relations campaigns targeting online media, influencers, and relevant digital publications.
• Analyze digital marketing performance, track KPIs, and provide regular reports with actionable insights.
• Manage the digital marketing budget, optimizing spend for maximum ROI.
• Collaborate with internal teams to ensure brand consistency across all digital touchpoints.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 5+ years of experience in digital marketing and public relations, with a proven track record of success.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email automation platforms.
• Strong understanding of online reputation management and digital PR tactics.
• Excellent content creation, copywriting, and editing skills.
• Experience with analytics tools (e.g., Google Analytics) and ability to translate data into strategy.
• Highly organized, self-motivated, and adept at working autonomously in a remote-first environment.

Benefits

• Highly competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Generous allowance for home office setup and ongoing professional development.
• Flexible remote working schedule with no geographical limitations within the country.
• Opportunity to shape the digital strategy of a growing organization.