Digital Marketing and PR Manager

Placements24; Durban; On-site; ZAR 700,000 - 1,200,000; Full time

Benefits offered by this job

Salary + annual bonus potential

Full remote work arrangement

Medical, dental, and optical coverage

Home office setup allowance

Access to modern digital marketing and

Job summary

Placements24 is seeking a strategic Digital Marketing and PR Manager to lead our client's online communications on a fully remote basis. You will blend digital marketing expertise with public relations to raise brand visibility, engage audiences, and drive online conversations.

You will develop integrated strategies, manage social media, create compelling content, oversee reputation management, and collaborate with influencers and media outlets.

Qualifications

• Bachelor’s degree in Marketing, Communications or PR.
• 6+ years in digital marketing and PR with online strategy success.
• Expertise in SEO, SEM, content, social media, and email marketing.
• Strong PR principles and media relations in a digital context.
• Experience with analytics platforms and social media tools.
• Proven remote team leadership and project management.

Responsibilities

• Develop and execute digital marketing and PR strategies to boost brand awareness.
• Manage social channels: content creation, scheduling, community management, paid social.
• Oversee online reputation management and respond to mentions.
• Collaborate with content creators for blogs, videos, and digital assets.
• Analyze campaign performance with analytics tools and provide insights.
• Build relationships with online influencers, bloggers, and media outlets.

Skills

SEO

SEM

Content marketing

Social media marketing

Email marketing

Public relations

Leadership

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Social media management tools

Job description

About the Role

Our client is looking for a strategic and results-driven Digital Marketing and PR Manager to lead their online communications efforts on a fully remote basis. This role requires a blend of digital marketing expertise and public relations acumen to enhance brand visibility, engage target audiences, and drive online conversations. You will be responsible for developing integrated digital marketing and PR strategies, managing social media presence, creating compelling content, and overseeing online reputation management. This is an excellent opportunity for a seasoned professional to make a significant impact from anywhere, shaping the digital footprint of our client.

Key Responsibilities

• Develop and execute comprehensive digital marketing and PR strategies to increase brand awareness and engagement.
• Manage all social media channels, including content creation, scheduling, community management, and paid social campaigns.
• Oversee online reputation management, monitoring social media and online forums for mentions and responding appropriately.
• Collaborate with content creators to produce engaging blog posts, articles, videos, and other digital assets.
• Analyze digital marketing and PR campaign performance using analytics tools and provide actionable insights.
• Build and maintain relationships with online influencers, bloggers, and media outlets.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Proven track record of at least 6 years in digital marketing and public relations, with demonstrated success in online strategy.
• Expertise in SEO, SEM, content marketing, social media marketing, and email marketing.
• Strong understanding of PR principles and media relations in a digital context.
• Experience with analytics platforms (e.g., Google Analytics) and social media management tools.
• Excellent leadership, communication, and project management skills, suitable for remote team leadership.

Benefits

• Highly competitive salary and annual bonus potential.
• Full remote work arrangement providing ultimate flexibility.
• Comprehensive medical, dental, and optical coverage.
• Allowance for home office setup and professional development.
• Access to cutting-edge digital marketing and PR tools and training.