Public Relations Manager - Digital Strategy

Placements24; Upington; Hybrid; ZAR 700,000 - 1,000,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Fully remote

Learning opportunities

Health insurance

Job summary

Placements24 is seeking a forward-thinking Public Relations Manager with a specialization in digital strategy to join our remote team in South Africa. You will develop and execute digital PR campaigns to boost brand visibility, manage online reputation, and drive engagement across key digital channels.

The role requires a Bachelor’s degree in PR/Marketing/Communications or related field and at least five years’ experience in digital PR, with proven success in influencer outreach, content

Qualifications

• Bachelor's degree in PR, Marketing, Communications, Digital Media, or related field.
• 5+ years in public relations or communications with a focus on digital strategy.
• Proven experience developing and executing digital PR campaigns.

Responsibilities

• Develop and execute digital PR strategies, including social media engagement, influencer outreach, and online content initiatives.
• Manage the company's online reputation, monitoring social media and online forums for brand mentions and sentiment.
• Create and curate compelling digital content that aligns with PR objectives and brand messaging.
• Build and maintain relationships with online influencers, bloggers, and digital media outlets.
• Analyze the performance of digital PR campaigns, providing insights and recommendations for optimization.
• Collaborate with marketing and communications teams to ensure integrated campaign execution.

Skills

Public relations

Digital strategy

Content creation

Social media management

Analytics

Education

Bachelor's degree in PR/Marketing/Communications/Digital Media

Tools

Social media management tools

Analytics platforms

Content creation software

Job description

About the Role

Our client is seeking a forward-thinking Public Relations Manager with a specialization in digital strategy to join their team. This is a fully remote role, offering the flexibility to work from anywhere in South Africa. You will be responsible for developing and implementing innovative digital PR campaigns that enhance brand visibility, manage online reputation, and drive engagement across key digital channels. This position requires a creative individual with a deep understanding of social media, content marketing, influencer relations, and online storytelling. You will play a pivotal role in shaping our client's digital narrative and ensuring a consistent, impactful presence in the online sphere, working collaboratively within a dynamic remote team.

Key Responsibilities

• Develop and execute digital PR strategies, including social media engagement, influencer outreach, and online content initiatives.
• Manage the company's online reputation, monitoring social media and online forums for brand mentions and sentiment.
• Create and curate compelling digital content that aligns with PR objectives and brand messaging.
• Build and maintain relationships with online influencers, bloggers, and digital media outlets.
• Analyze the performance of digital PR campaigns, providing insights and recommendations for optimization.
• Collaborate with marketing and communications teams to ensure integrated campaign execution.

Requirements

• Bachelor's degree in Public Relations, Marketing, Communications, Digital Media, or a related field.
• Minimum of 5 years of experience in public relations or communications, with a strong focus on digital strategy.
• Proven experience developing and executing successful digital PR campaigns.
• Proficiency with social media management tools, analytics platforms, and content creation software.
• Excellent written and verbal communication skills, with a talent for engaging online audiences.
• Ability to work independently and manage multiple digital projects effectively in a remote setting.

Benefits

• Competitive annual salary and performance-based bonuses.
• Fully remote work arrangement with significant flexibility.
• Opportunities for continuous learning and professional development in digital PR.
• Comprehensive health, dental, and vision insurance benefits.
• A supportive and innovative remote work culture that encourages creativity and digital excellence.