Digital Marketing Strategist (Remote)

Placements24; Bloemfontein; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Remote work flexibility

Professional development budget

Job summary

Placements24 is seeking an experienced Digital Marketing Strategist to lead and shape the company's digital vision. This fully remote role requires coordinating across SEO, content, social, and paid channels to deliver cohesive initiatives that drive growth and align with long-term objectives.

You will analyze market trends, guide opportunities, and communicate strategic insights to stakeholders across a globally distributed team.

Qualifications

• Extensive experience as a Digital Marketing Strategist or senior planning role.
• Proven ability to develop and execute integrated digital marketing strategies with measurable results.
• Deep understanding of core digital channels and best practices.
• Exceptional analytical, strategic thinking, and problem-solving skills.
• Strong communication and presentation skills, with remote influence.

Responsibilities

• Develop and articulate long-term digital marketing strategies aligned with business goals.
• Oversee integrated campaigns across channels ensuring brand consistency.
• Conduct market research, competitor analysis, and audience segmentation.
• Collaborate with SEO, SEM, Social, and Content teams for best practices.
• Measure and report on campaign effectiveness with recommendations for improvement.

Skills

Digital strategy development

SEO/SEM knowledge

Content marketing

Analytics & reporting

Remote stakeholder influence

Communication skills

Tools

Google Analytics

Google Ads

Facebook Ads

LinkedIn Ads

Job description

About the Role Our client is seeking a forward-thinking and experienced Digital Marketing Strategist to join their team on a fully remote basis. This role is critical for developing and guiding the overall digital marketing vision, ensuring all online initiatives are cohesive, impactful, and aligned with long-term business objectives. You will be responsible for researching market trends, identifying new opportunities, and creating integrated digital strategies that encompass SEO, content, social media, paid advertising, and more. This is an exceptional opportunity for a strategic leader to shape the digital landscape for the company from anywhere, fostering innovation and driving growth within a globally distributed team.

Key Responsibilities

• Develop and articulate comprehensive, long-term digital marketing strategies tailored to business goals and market opportunities.
• Oversee the execution of integrated digital campaigns across multiple channels, ensuring synergy and consistent brand messaging.
• Conduct in-depth market research, competitor analysis, and audience segmentation to inform strategic decisions.
• Collaborate with channel specialists (SEO, SEM, Social, Content) to ensure best practices and effective implementation of strategies.
• Measure, analyze, and report on the effectiveness of digital marketing efforts, providing strategic recommendations for continuous improvement and innovation.

Requirements

• Extensive experience as a Digital Marketing Strategist or in a senior digital marketing planning role.
• Proven ability to develop and execute successful integrated digital marketing strategies with measurable results.
• Deep understanding of all core digital marketing channels and their respective best practices.
• Exceptional analytical, strategic thinking, and problem-solving skills.
• Strong communication and presentation skills, with the ability to influence stakeholders remotely.

Benefits

• A highly competitive salary and potential for executive-level bonuses.
• Fully remote work opportunity, providing significant flexibility and autonomy.
• Premium health, dental, and vision insurance coverage.
• Generous budget for professional development, including courses, conferences, and certifications.
• A collaborative and forward-thinking culture that values remote talent and innovation.