Digital Marketing Specialist - Performance Marketing

Placements24; LegKraal Gate; Hybrid; ZAR 240,000 - 420,000; Full time

Job summary

Placements24 is seeking a motivated Digital Marketing Specialist focused on performance marketing for our e-commerce client in Mahikeng, North West. You will develop, implement and optimize paid campaigns across Google Ads, Facebook Ads, and other channels to drive traffic and conversions.

You will manage budgets, run A/B tests, analyze performance, and deliver insights to improve ROI. The role requires strong analytics, proactive problem-solving, and a passion for measurable results in digital

Qualifications

• Experience in performance marketing and online campaigns.
• Strong PPC and SEO understanding with CRO focus.
• Ability to analyze data and optimize campaigns.

Responsibilities

• Develop, implement and optimize online advertising campaigns.
• Manage ad budgets and bid strategies.
• Conduct A/B tests and analyze results.
• Provide insights to improve ROI and traffic.

Skills

PPC management

SEO

CRO

Analytics

Tools

Google Ads

Facebook Ads

Job description

About the Role

Our client, a dynamic e-commerce business, is seeking a motivated and data-driven Digital Marketing Specialist with a focus on performance marketing. This role is responsible for developing, implementing, and optimizing online advertising campaigns across various platforms such as Google Ads, Facebook Ads, and other relevant channels to drive traffic, conversions, and ROI. You will manage ad budgets, conduct A/B testing, analyze campaign performance, and provide insights for continuous improvement. The position is based in Mahikeng, North West , offering a collaborative atmosphere and the opportunity to work on diverse marketing initiatives. We are looking for an individual with a strong understanding of PPC, SEO, and conversion rate optimization. The ideal candidate will have excellent analytical skills, a proactive approach to problem-solving, and a passion for achieving measurable results in the digital space. This is an excellent opportunity to grow within a forward-thinking company.