Remote Growth-Focused Digital Marketing Specialist

Placements24; Pretoria; Hybrid; ZAR 420,000 - 620,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Professional development

Remote-friendly

Supportive team

Job summary

Placements24 is seeking a data-driven Digital Marketing Specialist based in Pretoria to develop, implement, and analyze digital marketing strategies across SEO, SEM, social media, and email.

You will drive customer acquisition, engagement, and retention through campaigns, analytics, and optimization, collaborating with content creators to ensure on-brand materials. A flexible, remote-first culture supports the Pretoria team.

Qualifications

• Proven experience as a Digital Marketing Specialist or similar role.
• Strong understanding of SEO, SEM, content marketing, social media marketing, and email marketing.
• Proficiency with analytics tools such as Google Analytics and Google Ads.
• Excellent analytical and problem-solving skills.
• Ability to manage multiple projects in a fast-paced setting.
• Bachelor's degree in Marketing, Business Administration, or related field.

Responsibilities

• Develop and execute comprehensive digital marketing campaigns across multiple channels (PPC, SEO, social media, email).
• Monitor, analyze, and report on campaign performance using tools like Google Analytics and other relevant platforms.
• Optimize campaigns for improved ROI, conversion rates, and customer acquisition cost.
• Conduct market research and competitor analysis to identify new opportunities and strategies.
• Manage digital advertising budgets effectively, ensuring optimal allocation of resources.
• Collaborate with content creators and designers to ensure marketing materials are engaging and on-brand.

Skills

PPC

SEO

Content marketing

Social media marketing

Email marketing

Education

Bachelor's degree

Tools

Google Analytics

Google Ads

Social media advertising platforms

Job description

Placements24 is seeking a data-driven Digital Marketing Specialist based in Pretoria to develop, implement, and analyze digital marketing strategies across SEO, SEM, social media, and email.

You will drive customer acquisition, engagement, and retention through campaigns, analytics, and optimization, collaborating with content creators to ensure on-brand materials. A flexible, remote-first culture supports the Pretoria team.