Digital Marketing Specialist - Full-Funnel Growth

Brightcitytalent; Centurion; On-site; ZAR 300,000 - 540,000; Full time

Job summary

Brightcitytalent is seeking a mid-level Digital Marketing Specialist to own the digital ecosystem and translate strategy into measurable campaigns. You will drive full-funnel initiatives across web, social, search, and display while challenging agency recommendations to maximise ROI.

Based in Centurion, this office-based role requires hands-on experience with Meta Ads, GA, and SEO, plus strong collaboration with CRM and Dealer Marketing teams for unified messaging and lead capture.

Qualifications

• - 3 to 5 years of dedicated digital marketing experience, preferably in fast-paced consumer environments.
• - Relevant Degree, Diploma, or Formal Certification in Digital Marketing or Brand Management.
• - Hands-on experience with Meta Ads, Google Analytics, SEO/AE/Geo strategies, and paid media frameworks.

Responsibilities

• - Digital Strategy & Campaign Management: Plan, execute, and optimize integrated digital strategies across Web, Social, Search, Display to boost awareness and engagement.
• - Social Media & Community Oversight: Drive social media strategy, reach, and content effectiveness while safeguarding online brand reputation.
• - Agency Coordination & Leadership: Brief, manage, and evaluate external digital agencies with a focus on quality and timelines.
• - Performance Optimisation & Analytics: Use Google Analytics to track reach, engagement, impressions, and ROI; provide data-driven recommendations.
• - Event & Amplification Support: Coordinate digital coverage for brand events and launches with rapid content creation when needed.
• - Cross-Functional Collaboration: Align with CRM and Dealer Marketing for lead capture and unified brand messaging.

Skills

Digital marketing

Analytics

Performance marketing

Content strategy

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Meta Ads

SEO

Job description

Brightcitytalent is seeking a mid-level Digital Marketing Specialist to own the digital ecosystem and translate strategy into measurable campaigns. You will drive full-funnel initiatives across web, social, search, and display while challenging agency recommendations to maximise ROI.

Based in Centurion, this office-based role requires hands-on experience with Meta Ads, GA, and SEO, plus strong collaboration with CRM and Dealer Marketing teams for unified messaging and lead capture.