Digital Marketing Specialist

Brightcitytalent; Centurion; On-site; ZAR 300,000 - 540,000; Full time

Job summary

Brightcitytalent is seeking a mid-level Digital Marketing Specialist to own the digital ecosystem and translate strategy into measurable campaigns. You will drive full-funnel initiatives across web, social, search, and display while challenging agency recommendations to maximise ROI.

Based in Centurion, this office-based role requires hands-on experience with Meta Ads, GA, and SEO, plus strong collaboration with CRM and Dealer Marketing teams for unified messaging and lead capture.

Qualifications

• - 3 to 5 years of dedicated digital marketing experience, preferably in fast-paced consumer environments.
• - Relevant Degree, Diploma, or Formal Certification in Digital Marketing or Brand Management.
• - Hands-on experience with Meta Ads, Google Analytics, SEO/AE/Geo strategies, and paid media frameworks.

Responsibilities

• - Digital Strategy & Campaign Management: Plan, execute, and optimize integrated digital strategies across Web, Social, Search, Display to boost awareness and engagement.
• - Social Media & Community Oversight: Drive social media strategy, reach, and content effectiveness while safeguarding online brand reputation.
• - Agency Coordination & Leadership: Brief, manage, and evaluate external digital agencies with a focus on quality and timelines.
• - Performance Optimisation & Analytics: Use Google Analytics to track reach, engagement, impressions, and ROI; provide data-driven recommendations.
• - Event & Amplification Support: Coordinate digital coverage for brand events and launches with rapid content creation when needed.
• - Cross-Functional Collaboration: Align with CRM and Dealer Marketing for lead capture and unified brand messaging.

Skills

Digital marketing

Analytics

Performance marketing

Content strategy

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Meta Ads

SEO

Job description

A leading and growing automotive brand is seeking a dynamic, mid-level Digital Marketing Specialist to take ownership of its digital ecosystem. Operating within a high-performing, fast-paced marketing team, you will translate high-level marketing strategy into impactful, commercially viable digital campaigns.

This is not a junior social media role or a passive agency coordination position, this is a role for a proactive digital practitioner who understands full-funnel strategy, social media dynamics, analytics, and performance marketing, with the confidence to challenge agency recommendations and drive measurable campaign success.

Key Responsibilities

• Digital Strategy & Campaign Management: Plan, execute, and optimize integrated digital strategies across Web, Social (Meta), Search, Display, and emerging platforms to boost brand awareness, product consideration, and engagement.

• Social Media & Community Oversight: Drive social media strategy, campaign visibility, reach, and organic/paid content effectiveness. Serve as an active guardian of online brand reputation.

• Agency Coordination & Leadership: Brief, manage, and evaluate external digital agencies. Critique recommendations, challenge underperforming campaigns, and maintain strict control over creative quality and timelines.

• Performance Optimisation & Analytics: Leverage tools like Google Analytics to track campaign reach, engagement, impressions, and SEO performance. Identify trends and make data-driven recommendations to improve ROI.

• Event & Amplification Support: Coordinate digital coverage for key brand events, product launches, and sponsorships, ensuring rapid execution and amplification (including occasional creation of urgent content).

• Cross-Functional Collaboration: Partner closely with internal teams—specifically CRM and Dealer Marketing—to ensure seamless lead capture alignment, dealership toolkits, and unified brand messaging.

Requirements & Qualifications

• 3 to 5 years of dedicated digital marketing experience (OEM/Automotive, FMCG, or fast-paced consumer-facing corporate environments preferred).

• Relevant Degree, Diploma, or Formal Certification in Digital Marketing, Marketing, or Brand Management.

• Technical Mastery:

  • Hands-on experience with Meta Ads, Google Analytics, SEO/AEO/GEO strategies, and paid media frameworks.

  • Solid understanding of user journeys, top-of-funnel lead capture, and digital platform architecture.

• Creative capability (strategy, content concepts, messaging) paired with analytical capability (performance tracking, reporting, and optimisation).

This role will suit a Digital Marketer who takes personal accountability for digital campaign performance, and is excited by achieving high-impact results through creative resourcefulnes.

This role is office based in Centurion.