Digital Marketing Specialist - Social Media

Placements24; George; On-site; ZAR 260,000 - 380,000; Full time

Benefits offered by this job

Competitive salary

Medical aid and retirement fund

Training opportunities

George-based team environment

Job summary

Placements24 in George, Western Cape, seeks a dynamic Digital Marketing Specialist focused on social media to develop and execute innovative strategies that grow brand awareness, engage audiences, and drive campaign results.

You will create platform-tailored content, track performance with analytics, collaborate with a creative team, and stay ahead of industry trends in arts and entertainment.

This role offers a competitive salary and benefits in a vibrant George workplace.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Proven work experience as a Social Media Specialist with a strong portfolio.
• Knowledge of major platforms and best practices.
• Experience with social media tools and analytics platforms.

Responsibilities

• Develop and manage social media strategies across Facebook, Instagram, Twitter, and LinkedIn.
• Create engaging text, image, and video content for each platform.
• Monitor industry trends, conversations, and competitors.
• Analyze campaign performance and provide actionable insights.
• Engage with online community and foster positive brand interactions.

Skills

Social media management

Content creation

Analytics

Copywriting

Communication

Education

Bachelor's degree in Marketing or Communications

Tools

Hootsuite

Buffer

Google Analytics

Job description

About the Role

Our client is looking for a dynamic and results-driven Digital Marketing Specialist with a focus on social media to join their team in George . You will be instrumental in developing and executing innovative social media strategies to enhance brand awareness, engage our audience, and drive campaign success. This role requires a deep understanding of various social media platforms, content creation, and performance analytics. If you are passionate about connecting with audiences online and thrive in a fast-paced creative environment, this is an excellent opportunity to make a significant impact within the arts and entertainment industry.

Key Responsibilities

• Develop, implement, and manage social media strategies across platforms like Facebook, Instagram, Twitter, and LinkedIn.
• Create engaging and shareable content, including text, image, and video, tailored to each platform and target audience.
• Monitor social media channels for industry trends, conversations, and competitor activity.
• Analyze social media campaign performance and provide regular reports with actionable insights for optimization.
• Engage with the online community, respond to comments and messages promptly, and foster positive brand interactions.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven work experience as a Social Media Specialist or similar role, with a strong portfolio of successful campaigns.
• In-depth knowledge of social media platforms, their respective audiences, and best practices.
• Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Excellent copywriting, editing, and visual communication skills.

Benefits

• Competitive annual salary commensurate with experience.
• Comprehensive medical aid and retirement fund contributions.
• Opportunities for training and attending industry conferences.
• A vibrant and collaborative team environment in George .
• Engage with exciting projects in the arts and entertainment sector.