Digital Marketing Specialist

Salt; Wes-Kaap; On-site; ZAR 279,000 - 335,000; Full time

Job summary

Salt is seeking a hands-on Social Media & Digital Marketing Specialist based in Paarden Eiland, Cape Town. You will own campaigns from ideation to execution across Instagram, Facebook, and TikTok, and optimise paid media using Meta Ads Manager and Google Ads.

You will implement SEO strategies, analyse performance, and collaborate with marketing and ecommerce teams to drive growth. The ideal candidate has 3–5 years' experience and a data-driven mindset, with strong content creation and video

Qualifications

• 3–5 years' experience in social media and digital marketing.
• Hands‑on experience with Meta Ads Manager and Google Ads.
• Practical SEO experience and familiarity with Google Analytics 4 and Google Search Console.
• Strong content creation, copywriting and short‑form video skills.
• A data‑driven mindset with the ability to turn insights into action.
• Someone proactive, organised and confident working independently.

Responsibilities

• Managing and growing Instagram, Facebook and TikTok platforms.
• Planning and optimising paid campaigns across Meta Ads Manager and Google Ads.
• Implementing SEO strategies to improve organic visibility and website traffic.
• Analysing campaign performance, conversions and ROAS.
• Coordinating influencer collaborations, product launches and seasonal campaigns.
• Working closely with the marketing and ecommerce teams to drive commercial growth.

Skills

Social media marketing

Meta Ads Manager

Google Ads

Content creation

Analytics mindset

Independent worker

Tools

Google Analytics 4

Google Search Console

Meta Ads Manager

Google Ads

Job description

Social Media & Digital Marketing Specialist

Paarden Eiland, Cape Town | Fully onsite

Salary R25,000 -R30,000 per month

A leading South African footwear retailer is looking for a Social Media & Digital Marketing Specialist.

This is a hands-on opportunity for someone who enjoys combining creativity with data, developing ideas and executing campaigns from start to finish.

Responsibilities

• Managing and growing Instagram, Facebook and TikTok platforms
• Planning and optimising paid campaigns across Meta Ads Manager and Google Ads
• Implementing SEO strategies to improve organic visibility and website traffic
• Analysing campaign performance, conversions and ROAS
• Coordinating influencer collaborations, product launches and seasonal campaigns
• Working closely with the marketing and ecommerce teams to drive commercial growth

Qualifications

• 3–5 years' experience in social media and digital marketing
• Hands‑on experience with Meta Ads Manager and Google Ads
• Practical SEO experience and familiarity with Google Analytics 4 and Google Search Console
• Strong content creation, copywriting and short‑form video skills
• A data‑driven mindset with the ability to turn insights into action
• Someone proactive, organised and confident working independently