Social Media Specialist (Permanent) East Rand

MyCareerCraft; Boksburg; On-site; ZAR 350,000 - 480,000; Full time

Job summary

MyCareerCraft is seeking a Social Media Specialist (Permanent) for the East Rand to lead digital marketing initiatives. You will develop content, manage social campaigns, and engage communities across Facebook, Instagram, LinkedIn, YouTube and more.

The role requires a minimum of 5 years in social media and digital marketing, with proven experience in paid campaigns and analytics. Strong writing, brand consistency, and teamwork are essential for success.

Qualifications

• Matric (Grade 12) completed.
• A relevant Diploma or Degree in Marketing, Digital Communication, or related field.
• Minimum 5 years experience in social media management and digital marketing.
• Proven experience managing paid social media and Google advertising campaigns.
• Strong analytical skills with data-driven decision making.
• Excellent writing and storytelling for digital audiences.
• Ability to manage multiple brands or high-volume campaigns.
• Proactive, organised, and team-oriented.

Responsibilities

• Plan, create, and post content across Facebook, Instagram, LinkedIn, YouTube, and more.
• Develop content calendars aligned with marketing goals.
• Manage community interactions and maintain professional tone.
• Track performance metrics and provide insights.
• Manage paid campaigns across Facebook, LinkedIn, Google.
• Optimize budgets, targeting, and creative content for ROI.
• Prepare reports with performance insights for management.
• Collaborate with marketing, sales, and customer service teams.
• Stay updated on industry trends and platform features.

Skills

Social media management

Digital marketing

Content creation

Paid advertising

Analytics

Brand voice

Education

Diploma or Degree in Marketing or Digital Communication

Tools

Meta Business Suite

LinkedIn Campaign Manager

Google Analytics

Social listening tools

Job description

Social Media Specialist (Permanent) East Rand

About the job Social Media Specialist (Permanent) East Rand

We are looking for an experienced Digital Marketing & Social Media Manager to lead our online marketing and community engagement efforts for our client. The ideal candidate is creative, data-driven, and passionate about building a strong brand presence across digital platforms.

This role involves developing and managing social media campaigns, producing engaging content, running paid advertising, and ensuring that the company maintains a positive online reputation.

Responsibilities

1. Social Media & Content Management

Plan, create, and post high-quality content on Facebook, Instagram, LinkedIn, YouTube, and other relevant platforms.

Develop content calendars and ensure consistent posting aligned with marketing goals.

Oversee community interactions, respond to comments and messages, and maintain a professional tone across all channels.

Track performance metrics, analyse engagement data, and make recommendations for improvement.

Manage paid advertising campaigns across Facebook, LinkedIn, and Google.

Optimise campaign budgets, targeting, and creative content to achieve the best ROI.

Monitor ad performance and prepare detailed reports with insights and improvement strategies.

Monitor brand mentions and online conversations across social media, forums, and review platforms.

Respond promptly and tactfully to both positive and negative reviews.

Identify risks or potential crises early and assist in managing public communication when necessary.

Work closely with the marketing, sales, and customer service teams to ensure consistent messaging.

Stay updated on industry trends, new social media features, and best practices.

Provide monthly reports and insights to management.

Requirements

Matric (Grade 12)

A relevant Diploma or Degree in Marketing, Digital Communication, or related field

Minimum 5 years experience in social media management and digital marketing

Proven experience managing paid social media and Google advertising campaigns

Solid understanding of analytics tools (e.g., Meta Business Suite, LinkedIn Campaign Manager, Google Analytics)

Experience using social listening or ORM tools

Background in working with multiple brands or high-volume campaigns will be an advantage

Strong writing and storytelling skills for digital audiences

Excellent knowledge of social media trends and engagement strategies

Analytical mindset with the ability to interpret data and performance metrics

Creative thinker with attention to detail and brand consistency

Effective time management and multitasking ability

Professional communication and conflict-handling skills

Highly organised, proactive, and team-oriented

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