Digital Marketing Specialist

Smollan; Cape Town; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Remote work allowed

Dynamic culture

Benefits package

Job summary

Smollan in Cape Town is seeking a Digital Performance Specialist to translate strategic direction into actionable initiatives across paid media, CRM, and organic channels. You will optimize funnels, drive e-commerce growth, and shape monthly briefs and client reporting using the 3W framework.

The role offers hybrid/remote flexibility based in Cape Town and the chance to impact client profitability. Ideal candidates have 3–5 years in performance marketing, strong analytics, and excellent client

Qualifications

• Degree or diploma in Marketing, Business, Digital Media, or related field.
• 3-5 years' experience in performance marketing, digital strategy, or e-commerce.
• Strong expertise in performance marketing, funnel optimization, and e-commerce strategy.
• Excellent client communication and presentation skills, with a track record of improving client profitability.

Responsibilities

• Plan, manage, and implement paid media campaigns across Meta, Google, TikTok, and other platforms.
• Lead reporting and insights using the 3W framework with clear recommendations.
• Identify and execute optimization opportunities across paid, CRM, and organic channels.

Skills

Performance marketing

Funnel optimization

E-commerce strategy

Client communication

Analytics & reporting

Education

Degree in Marketing

Tools

Google Ads

Meta Ads

TikTok Ads

Job description

At Smollan, we're on an evolutionary journey where we're shifting our story. We're looking for truly unique people who believe in fostering a diverse and inclusive environment. Where our people are cared for, happy, and inspired to build an extraordinary place to work.

About the Role:

We are seeking a Digital Performance Specialist who will be responsible for translating strategic direction into actionable initiatives and applying the Performance DNA methodology across performance marketing, funnel optimization, e-commerce, and sales. In this role, you will ensure the achievement of client KPIs, shape viable monthly briefs, and lead reporting using the 3W framework.

As a Digital Performance Specialist, you will be responsible for, but not limited to:

• Managing paid media campaign planning, setup, and implementation across Meta, Google, TikTok, and other relevant platforms.
• Leading reporting and insights using the 3W framework (What happened, Why it happened, and What will be done next) with clear recommendations.
• Identifying and executing optimization opportunities across paid, CRM, and organic channels to improve overall campaign performance.

What We Are Looking For:

To qualify for this role, you should have:

• A Degree or diploma in Marketing, Business, Digital Media, or a related field (or equivalent practical experience).
• 3-5 years' experience in performance marketing, digital strategy, or e-commerce, ideally within an agency environment.
• Strong expertise in performance marketing, funnel optimization, and e-commerce strategy.
• Excellent client communication and presentation skills, with a track record of improving client profitability.

What's in It for You?

• Opportunity to Work Remotely (Hybrid/Remote based in Cape Town)
• A Dynamic Team Culture
• Competitive Benefits Package including discounts on our clients' sites