Brand Specialist

Smollan; Gauteng; On-site; ZAR 334,800 - 558,000; Full time

Job summary

A leading marketing agency in South Africa is seeking a Brand Specialist to drive local brand strategy and engagement. The ideal candidate will have 6–8 years of experience in marketing and a relevant diploma or degree. Key responsibilities include developing the annual marketing plan, managing digital content, and planning local marketing events. This role aims to ensure brand alignment with global standards while addressing local business needs. Join a team committed to creating an inclusive work environment.

Qualifications

• 6–8 years of experience in Marketing.
• Strong understanding of digital and social media management.

Responsibilities

• Develop and implement the annual SA marketing plan.
• Manage digital and social media presence.
• Support leadership with marketing collateral.
• Create local success stories and internal communications.
• Plan and deliver local marketing events.
• Track marketing performance metrics and insights.

Skills

Strategic Planning

Digital Marketing

Content Creation

Event Coordination

Brand Management

Client Engagement

Education

Diploma or Degree in Marketing, Communications, or Business Administration

Job description

At Smollan, we’re on an evolutionary journey where we’re shifting our story. We’re looking for truly unique people who believe in fostering a diverse and inclusive environment. Where our people are cared for, happy and inspired in building an extraordinary place to work.

We are hiring a Brand Specialist to join our team. As the local brand custodian, you will develop and execute the South Africa marketing, communications, and brand engagement strategy. You will ensure our local presence remains perfectly aligned with our global brand direction while addressing local business priorities.

Your Key Responsibilities

• Strategy & Execution: Co‑develop and implement the annual SA marketing plan to drive brand awareness and demonstrate our value proposition to clients.
• Brand & Digital Management: Manage all digital and social media presence, ensuring content is business‑aligned, engaging, and consistent with global standards.
• Leadership Support: Support the leadership team with tailored marketing collateral, client presentations, and speaking notes.
• Content Creation: Develop local success stories, case studies, and internal communications like newsletters and leadership messages.
• Event Coordination: Plan and deliver local marketing events, sponsorships, and trade activations, partnering with external agencies for seamless execution.
• Insights & Reporting: Track marketing performance metrics and gather competitor insights to provide monthly updates on wins and learnings.

What You’ll Need to Succeed

• Qualifications: A Diploma or Degree (NQF Level 6/7) in Marketing, Communications, or Business Administration.
• Experience: 6–8 years of experience in Marketing.