Digital Marketing Specialist

OneDome; Cape Town; Sur place; ZAR 300 000 - 460 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Résumé du poste

OneDome, a fast-growing property and fintech group, seeks a Digital Marketing Specialist in Cape Town to lead SEO, content optimisation, and WordPress management. You will coordinate with IT for technical SEO and support CRM campaigns (HubSpot, Brevo, Dynamics) while assisting with paid media.

You will bring at least 3 years of hands-on SEO and WordPress experience, with strong analytics and reporting to boost organic visibility and conversions. This office-based role offers UK-aligned hours.

Qualifications

• Minimum 3 years’ experience in SEO, digital marketing, and website management.
• Hands-on WordPress skills (publishing, plugins, on-page SEO).
• Proficiency with SEO tools (SEMrush, Ahrefs, Screaming Frog, or similar).
• Strong knowledge of content optimisation for organic visibility and conversions.
• Familiarity with technical SEO (schema, redirects, site speed, indexing).
• Experience with HubSpot plus exposure to Brevo/Dynamics.

Responsabilités

• SEO: keyword research, optimise pages, monitor rankings and Core Web Vitals, implement on-page updates in WordPress.
• Content Optimisation: brief, edit, and optimise content for SEO; refresh older articles and landing pages.
• Website Management (WordPress): publish and update content with metadata and tagging; manage plugins and escalate to IT when needed.
• CRM & Marketing Automation: build and send campaigns in HubSpot and Brevo, integrated with Dynamics; manage workflows and lists.
• Paid Media: assist with Google Ads and Meta campaigns; optimise landing pages for conversions.
• Analytics & Reporting: track traffic, rankings, engagement; report KPIs using Google Analytics, HubSpot, and SEO tools; propose improvements based on data.

Connaissances

SEO

WordPress

Content Optimisation

HubSpot

Brevo

Dynamics

Google Analytics

SEMrush

Ahrefs

Screaming Frog

English fluency

Outils

WordPress

HubSpot

Brevo

Dynamics

Google Analytics

SEMrush

Ahrefs

Screaming Frog

Description du poste

Job Description: Digital Marketing Specialist

Location: Cape Town CBD, (Office-based)

UK-aligned Working Hours: 10am-7pm (winter) and 11am-8pm (summer)

Reports to: Head of Marketing (UK)

Department: Marketing

Type: Full-time

Role Overview

This role will focus on SEO, content optimisation, and website performance, with responsibility for managing updates in WordPress and coordinating with the internal IT/development team on technical requirements. You will also support CRM/email campaigns and assist with paid media activity.

The right candidate will have at least 3 years’ hands-on experience in SEO, content optimisation, and website management, with strong WordPress skills and the ability to work closely with technical teams.

Key Responsibilities

• SEO
  • Conduct keyword research and optimise web pages, blogs, and landing pages.
  • Monitor rankings, site health, crawl errors, and Core Web Vitals.
  • Implement on-page SEO updates directly in WordPress.
  • Work with IT/development on technical SEO (schema, redirects, site speed, indexing).
• Content Optimisation
  • Collaborate with the content executive to brief, edit, and optimise content for SEO.
  • Refresh older articles and landing pages to improve performance.
• Website Management (WordPress)
  • Publish and update content in WordPress with correct formatting, metadata, and tagging.
  • Manage plugins, monitor performance issues, and elevate to IT when required.
• CRM & Marketing Automation
  • Build and send campaigns in HubSpot and Brevo, integrated with Microsoft Dynamics.
  • Manage workflows, lists, and segmentation.
• Paid Media (Support Role)
  • Assist with Google Ads and Meta campaigns.
  • Optimise landing pages to improve conversion rates.
• Analytics & Reporting
  • Track organic traffic, rankings, and content engagement.
  • Report on KPIs (traffic, CPL, CTR, conversions) using Google Analytics, HubSpot, and SEO tools.
  • Recommend improvements based on data insights.

Skills & Experience

• Minimum 3 years’ experience in SEO, digital marketing, and website management.
• Hands-on WordPress skills (publishing, plugins, on-page SEO).
• Proficiency with SEO tools (SEMrush, Ahrefs, Screaming Frog, or similar).
• Strong knowledge of content optimisation for organic visibility and conversions.
• Familiarity with technical SEO (schema, redirects, site speed, indexing).
• Experience with HubSpot plus exposure to Brevo/Dynamics.
• Analytical mindset with ability to build clear reports.
• Excellent English (written and spoken).

Nice to Have

• Experience working with IT/development teams on technical site enhancements.
• Familiarity with Power BI or other advanced reporting dashboards.
• Industry experience in property, financial services, or fintech.

About OneDome

OneDome is a fast-growing property and fintech group in the UK, bringing together mortgage, protection, conveyancing, and wealth services into a single seamless home-buying and financial journey. With brands including OneDome, CMME, Coreco, Albany Park Finance, and Trussle, we are transforming how people move home and manage their money.

We are building a world-class marketing team to drive growth across B2C and B2B channels, and are now looking for a Digital & SEO Marketing Executive to join our Cape Town office.

What We Offer

• Competitive salary
• Office-based position in London, working closely with our South Africa and UK teams.
• Ownership of SEO, content optimisation, and WordPress management across multiple brands.
• Hands-on experience across leading CRM/marketing automation platforms (HubSpot, Dynamics, Brevo)
• Career progression into SEO Manager, Digital Marketing Manager, or Marketing Ops