Digital Marketing Specialist

SmartRecruiters, Inc.; Johannesburg; Remote; ZAR 344,000 - 413,000; Full time

Job summary

HelloKindred is recruiting a Marketing Specialist to drive digital marketing, website optimization, and content development. The role spans website management, campaigns, SEO, and creative support, with a fully remote arrangement four days per week.

You will own day-to-day marketing activities, maintain brand consistency, and collaborate with internal teams and partners to optimise performance across channels.

Qualifications

• Proven experience in marketing specialis t or similar
• Hands-on digital marketing and website optimization experience
• Essential experience with HubSpot
• Knowledge of WordPress or similar CMS
• Experience developing and managing digital campaigns

Responsibilities

• Develop and launch new website pages and sections
• Optimize existing pages to improve user journey and conversions
• Maintain CMS website content and updates
• Ensure content aligns with brand guidelines
• Support SEO/AEO/GEO optimization
• Manage marketing campaigns in HubSpot
• Create and publish digital campaigns and social content
• Produce content and basic design assets in Adobe CC

Skills

Digital marketing

HubSpot

WordPress/CMS

SEO basics

Tools

HubSpot

Adobe Creative Cloud

Job description

• Compensation: ZAR 250 - ZAR 300 - hourly

Company Description

Who is HelloKindred?

HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.

Our vision is to make work accessible and people’s lives better.We do this by disrupting traditional employment barriers –connecting ambitious talent to flexible opportunities with trusted brands.

Job Description

Anticipated Contract End Date/Length: 6 months
Work set up: Fully Remote, 4 days per week, 8 hours per day

Our client in the IT Services and IT Consulting industry is looking for a Marketing Specialist to support the ongoing development, optimisation, and delivery of digital marketing activity. This upper-end Marketing Specialist role suits someone comfortable working across website management, marketing automation, digital campaigns, SEO, AEO, GEO, and creative content, while taking ownership of day-to-day optimisation and maintenance. The successful candidate will help improve the user journey across the website, maintain a consistent visual identity, support digital campaigns, and ensure marketing platforms and content perform effectively.

What you will do:

Website & CMS Management

• Develop and launch new website pages and sections as required.
• Redevelop and optimise existing pages to improve the overall user journey and conversion.
• Manage ongoing website maintenance and updates within the CMS.
• Ensure website content remains accurate, current, consistent, and aligned with brand guidelines.
• Identify opportunities to improve website usability, engagement, and conversion.
• Support ongoing optimisation of website structure, content, and functionality.
• Maintain consistency across the website in terms of design, messaging, and user experience.
• Collaborate with internal stakeholders and external partners on website development and improvements where required.

SEO, AEO & GEO

• Support ongoing optimisation of website content for SEO, AEO, and GEO.
• Develop and optimise content to improve organic visibility and discoverability.
• Identify opportunities for keyword, content, and technical optimisation.
• Support technical SEO hygiene and ongoing website health.
• Monitor relevant performance metrics and recommend improvements.
• Ensure website content is structured and optimised for evolving search and AI-driven discovery.

Marketing Automation & HubSpot

• Manage and maintain marketing activity within HubSpot.
• Build, schedule, publish, and monitor digital marketing campaigns.
• Support campaign automation, workflows, and audience segmentation.
• Monitor campaign performance and provide reporting and recommendations.
• Maintain and optimise marketing databases and campaign activity where required.
• Support ongoing improvements to marketing automation processes.

Digital Campaigns & Social Media

• Develop, build, and publish digital marketing campaigns across relevant channels.
• Manage the scheduling and publishing of LinkedIn content.
• Develop engaging content aligned with campaign objectives and target audiences.
• Monitor campaign performance and identify opportunities for optimisation.
• Support campaign reporting and provide insights to improve future activity.

Creative & Content Support

• Develop and adapt content for digital marketing channels.
• Provide basic artwork and design support where required.
• Edit and produce short-form video content for digital and social channels.
• Create and adapt LinkedIn content and supporting visual assets.
• Maintain a consistent and professional brand look and feel across all content.
• Work within Adobe Creative Cloud to create and edit marketing assets.

Qualifications

• Bring proven experience as a Marketing Specialist, Digital Marketing Specialist, or similar role.
• Demonstrate strong hands-on experience across digital marketing and website optimisation.
• Possess essential hands-on experience with HubSpot.
• Demonstrate strong working knowledge of WordPress or a similar CMS platform.
• Have experience managing, updating, and developing website content within a CMS.
• Understand SEO and modern search optimisation, including AEO and GEO.
• Bring experience developing and managing digital marketing campaigns.

  Additional Information

  Candidates must be legally authorized to live and work in the country where the position is based, without requiring employer sponsorship.

  HelloKindred is committed to fair, transparent, and inclusive hiring practices. We assess candidates based on skills, experience, and role-related requirements.

  We appreciate your interest in this opportunity. While we review every application carefully, only candidates selected for an interview will be contacted.

  HelloKindred is an equal opportunity employer. We welcome applicants of all backgrounds and do not discriminate on the basis of race, colour, religion, sex, gender identity or expression, sexual orientation, age, national origin, disability, veteran status, or any other protected characteristic under applicable law.