Digital Marketing Specialist

Simera; South Africa; Remote; ZAR 376,518 - 451,821; Full time

Job summary

A marketing services company is looking for a skilled Digital Marketing Specialist to enhance local SEO and manage content strategies. The role requires a proactive individual with 3-5 years of experience in digital marketing, particularly with US clients. Key responsibilities include optimizing web copy, conducting SEO audits, and managing content calendars. Candidates must demonstrate strong communication skills and be proficient in tools like Google Analytics and SEMrush. Compensation ranges from $2,000 to $2,400 per month.

Qualifications

• Strong English proficiency (C1/C2) — written and spoken.
• 3-5 years of proven experience in digital marketing focusing on Local SEO.
• Experience working directly with US clients or US-based companies.

Responsibilities

• Implement local SEO tactics including Google Business Profile updates.
• Optimize website content, blogs, and landing pages following SEO best practices.
• Conduct SEO audits and generate performance reports.

Skills

Local SEO

Content optimization

Client communication

Social media posting

Analytical skills

Organizational skills

Proactive attitude

Tools

Google Analytics

Google Search Console

SEMrush

Moz

Ahrefs

Job description

We’re looking for a highly skilled Digital Marketing Specialist with proven experience working with US-based companies, particularly in Local SEO, social media posting, client communication, and content optimization. This role requires someone proactive, analytical, and highly organized who can work directly with clients, manage deliverables, and execute digital strategies that drive measurable results.

You will be responsible for improving local search visibility, managing content calendars, optimizing website copy for SEO, running performance reports, and ensuring a smooth communication flow with US clients.

Compensation: $2,000 – $2,400/month

Location Requirement: South Africa

Work Schedule: US Central Time

Key Responsibilities

• Implement local SEO tactics, including Google Business Profile updates, NAP optimization, and citation management.
• Write and optimize website content, blogs, and landing pages following SEO best practices.
• Conduct keyword research and apply on-page SEO improvements across client websites.
• Run SEO audits and generate performance reports using tools such as Google Analytics, Google Search Console, SEMrush, or similar.
• Post engaging content across social media platforms and maintain a consistent brand voice.
• Create and manage content schedules to ensure timely publishing.
• Monitor social media and SEO performance metrics and suggest optimization strategies.
• Attend client meetings, provide updates, and maintain professional, clear communication.
• Understand client goals and translate them into actionable marketing strategies.
• Present reports and recommend improvements based on data insights.

Requirements

• Strong English proficiency (C1/C2) — written and spoken.
• 3–5 years of proven experience in digital marketing with a focus on Local SEO.
• Demonstrated experience working directly with US clients or US-based companies (strict requirement).
• Strong writing skills and ability to produce optimized website content.
• Experience running SEO audits and preparing clear, actionable reports.
• Knowledge of tools like Google Analytics, Google Search Console, SEMrush/Moz/Ahrefs, and scheduling tools.
• Strong organizational skills and ability to manage multiple deadlines.
• Excellent client communication and relationship-building skills.

Seniority level

• Associate

Employment type

• Full-time

Job function

• Marketing

Industries

• Marketing Services