Digital Marketing Specialist - Tourism Sector

Placements24; Cape Town; Hybrid; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Remote working

Medical, dental, and vision coverage

Professional development opportunities

Travel discounts on packages

Flexible schedule

Job summary

Placements24 is seeking a creative Digital Marketing Specialist to join our remote team focused on the travel and tourism sector. You will craft compelling digital narratives, run campaigns across SEO/SEM, email, and social channels, and drive bookings for a global audience.

The ideal candidate has 3–5 years in digital marketing, strong analytics, and excellent storytelling skills. This fully remote role offers flexible balance, international collaboration, and opportunities for professional

Qualifications

• 3–5 years in digital marketing, preferably travel or tourism.
• Strong SEO/SEM, content marketing, social media, and email marketing fundamentals.
• Proficient with Google Analytics, Google Ads, social platforms, and email tools.
• Excellent writing and storytelling, with remote-work discipline.

Responsibilities

• Develop and execute digital marketing strategies across platforms.
• Create engaging content for website, blog, social and ads.
• Manage paid campaigns to maximize ROI and bookings.
• Analyze campaigns with analytics and report insights.
• Stay updated on digital marketing and tourism trends.
• Collaborate with designers to ensure brand consistency.

Skills

Digital marketing

SEO/SEM

Content marketing

Email marketing

Google Analytics

Google Ads

Copywriting

Remote work

Communication

Travel industry

Education

Bachelor's in Marketing/Comms/Tourism

Tools

Google Analytics

Google Ads

Social media tools

Email marketing software

Job description

About the Role

Our client is looking for a creative and data-driven Digital Marketing Specialist to join their entirely remote team, focusing on the vibrant tourism sector . This role is crucial for enhancing online presence, driving bookings, and engaging potential travelers through innovative digital campaigns. You will work remotely, collaborating with international teams to craft compelling online narratives and execute targeted marketing strategies that resonate with a global audience. The ideal candidate is passionate about travel, possesses a deep understanding of digital marketing channels, and excels at generating measurable results in a virtual setting, contributing to the growth and brand visibility of our client's tourism offerings.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies across various platforms including social media, SEO/SEM, email marketing, and content marketing.
• Create engaging and persuasive marketing content, including website copy, blog posts, social media updates, and ad creatives, tailored for the tourism audience.
• Manage and optimize paid advertising campaigns (PPC, social media ads) to maximize ROI and achieve booking targets.
• Analyze campaign performance using web analytics tools, generate regular reports, and provide insights for continuous improvement.
• Stay abreast of the latest digital marketing trends and tourism industry insights to identify new opportunities for engagement and growth.
• Collaborate with graphic designers and content creators to ensure brand consistency and visual appeal across all digital assets.

Requirements

• Proven experience (3-5 years) in digital marketing, with a significant focus on the travel or tourism industry.
• Strong understanding of SEO, SEM, content marketing, social media marketing, and email marketing principles.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Excellent written and verbal communication skills, with a knack for storytelling and persuasive copywriting.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote work environment.
• Bachelor's degree in Marketing, Communications, Tourism, or a related field.

Benefits

• Competitive annual salary with performance incentives.
• Comprehensive medical, dental, and vision coverage.
• Professional development opportunities, including online courses and certifications.
• A fully remote working arrangement providing flexibility and work-life balance.
• Employee discounts on travel and accommodation packages.
• A collaborative and dynamic virtual team environment.