Digital Marketing Manager - Tourism Sector

Placements24; Benoni; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work arrangement

Performance bonuses

Medical aid and travel discounts

Job summary

Placements24 is seeking an experienced Digital Marketing Manager for a dynamic travel and tourism agency in Benoni, Gauteng. You will own the digital strategy, content, and campaigns to drive bookings and engagement.

You will lead SEO/SEM, social media, email marketing, and analytics, collaborating across teams in a hybrid work setup. A 5+ year track record in digital marketing within travel is preferred, with a Bachelor’s degree in a related field.

Qualifications

• Minimum 5 years in digital marketing, preferably in travel/tourism.
• Proven track record in integrated campaigns across channels.
• Strong SEO/SEM, social media, content and email marketing.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy to boost brand awareness and bookings.
• Manage paid ads across Google and social platforms to maximize ROI.
• Lead SEO efforts to improve organic rankings and website traffic.
• Oversee social media strategy, content creation, and community engagement.
• Create and manage content for the website, blog, and other channels.
• Drive email marketing campaigns to nurture leads and customers.
• Analyze traffic and campaign performance using analytics tools.
• Monitor industry trends and competitors to identify opportunities.
• Manage digital marketing budget and collaborate with sales and marketing teams.

Skills

Digital strategy

Analytics

Communication

Team collaboration

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Google Analytics

Google Ads

Social media platforms

Marketing automation tools

WordPress

Job description

About the Role

Our client, a dynamic travel and tourism agency based in Benoni, Gauteng , is seeking an experienced and innovative Digital Marketing Manager . This role is essential for driving online visibility, customer engagement, and booking conversions through strategic digital marketing initiatives. The ideal candidate will have a comprehensive understanding of SEO, SEM, social media marketing, content creation, and email marketing, with a proven ability to develop and execute successful campaigns within the tourism sector. This is a fantastic opportunity to shape the digital presence of a growing travel brand and influence customer acquisition strategies.

Key Responsibilities

• Develop and implement a comprehensive digital marketing strategy to increase brand awareness, website traffic, and lead generation.
• Manage and optimize all paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Oversee Search Engine Optimization (SEO) efforts to improve organic search rankings.
• Develop and manage social media strategy, creating engaging content and fostering community interaction.
• Create and manage compelling content for the company website, blog, and other digital channels.
• Develop and execute email marketing campaigns to nurture leads and engage existing customers.
• Analyze website traffic, campaign performance, and user behavior using tools like Google Analytics.
• Monitor industry trends and competitor activities to identify new opportunities.
• Manage the digital marketing budget effectively.
• Collaborate with the sales and marketing teams to ensure consistent brand messaging and campaign alignment.

Requirements

• Minimum of 5 years of experience in digital marketing, with a focus on the travel and tourism industry.
• Proven success in developing and executing integrated digital marketing campaigns.
• Strong expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with Google Analytics, Google Ads, social media advertising platforms, and marketing automation tools.
• Excellent analytical and data interpretation skills.
• Strong written and verbal communication skills.
• Experience with content management systems (CMS) like WordPress.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Ability to work independently and collaboratively in a hybrid work environment.
• Creative thinking and a passion for the travel industry.

Benefits

• This hybrid role offers a competitive salary.
• Performance bonuses.
• Comprehensive benefits including medical aid and travel discounts.
• Opportunity to work on exciting projects within the tourism sector.
• Contribute significantly to the company's growth.
• Flexible work arrangement based in Benoni, Gauteng.
• Key player in our digital transformation.