Digital Marketing Manager (Social & E-commerce)

Placements24; Gauteng; Remote; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Professional development

Job summary

WhatJobs Direct is seeking a results-driven Digital Marketing Manager focused on social media and e-commerce to join our Pretoria-based team with a flexible remote work option. You will develop integrated campaigns, optimize the online customer journey, and drive customer acquisition and brand engagement across channels.

The role requires strong experience in paid social, content creation, analytics, and CRM-driven marketing, with a track record of delivering measurable online sales growth.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Minimum of 5 years of digital marketing experience with a focus on social media and e-commerce.
• Proven track record in growing social media presence and engagement.
• Extensive experience with e-commerce platforms and driving online sales.
• Proficiency in SEO, SEM, Google Analytics, and social media advertising platforms.
• Strong content creation and copywriting skills.
• Experience with marketing automation tools and CRM systems.
• Excellent analytical skills with ability to translate data into insights.
• Strong project management and organizational abilities.
• Ability to work effectively in a remote team environment.
• Knowledge of the South African digital marketing landscape, especially Gauteng.

Responsibilities

• Develop and implement comprehensive digital marketing strategies for social media and e-commerce.
• Manage all social media channels: content planning, creation, scheduling, and community engagement.
• Oversee paid social media campaigns: budget allocation, targeting, performance optimization.
• Drive e-commerce sales through SEO, SEM, email marketing, and affiliate programs.
• Analyze website traffic, user behavior, and sales data to identify trends and opportunities.
• Create compelling marketing content across formats tailored for different platforms.
• Collaborate with cross-functional teams to align marketing with business objectives.
• Monitor digital marketing trends, platforms, and competitor activity.
• Manage and optimize the customer journey from first touchpoint to post-purchase engagement.
• Track and report KPIs for all digital marketing activities.

Skills

Social media marketing

Content creation

Analytics

Campaign management

Remote collaboration

Education

Bachelor's degree in Marketing/Digital Media/Business

Tools

Google Analytics

CRM systems

Marketing automation tools

Job description

About the Role

Our client, WhatJobs Direct, is searching for a dynamic and results-oriented Digital Marketing Manager specializing in Social Media and E-commerce, to be based in Pretoria, Gauteng . This role requires a strategic thinker capable of developing and executing integrated digital marketing campaigns that drive both online sales and brand engagement. You will lead the charge in leveraging social media platforms to enhance customer acquisition, build brand loyalty, and optimize the online customer journey. The ideal candidate will have a proven history of success in managing social media advertising, content creation, community management, and e-commerce marketing initiatives. This position offers a flexible remote work option, allowing successful candidates to contribute effectively from anywhere. You will be instrumental in driving significant growth and visibility for our client in the competitive digital marketplace. We are looking for a candidate with a passion for innovation and a deep understanding of the evolving digital landscape. This role demands a proactive and creative approach to marketing.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies encompassing social media and e-commerce.
• Manage all social media channels, including content planning, creation, scheduling, and community engagement.
• Oversee paid social media campaigns, including budget allocation, targeting, and performance optimization.
• Drive e-commerce sales through various digital channels, including SEO, SEM, email marketing, and affiliate programs.
• Analyze website traffic, user behavior, and sales data to identify trends and opportunities for improvement.
• Create compelling marketing content across various formats (text, images, video) tailored for different platforms.
• Collaborate with cross-functional teams (e.g., sales, product development) to ensure marketing efforts align with business objectives.
• Monitor digital marketing trends, emerging platforms, and competitor activities.
• Manage and optimize the customer journey from initial touchpoint to post-purchase engagement.
• Track and report on key performance indicators (KPIs) for all digital marketing activities.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on social media and e-commerce.
• Proven track record of successfully managing and growing social media presence and engagement.
• Extensive experience with e-commerce platforms and driving online sales.
• Proficiency in SEO, SEM, Google Analytics, and social media advertising platforms.
• Strong content creation and copywriting skills.
• Experience with marketing automation tools and CRM systems.
• Excellent analytical skills and the ability to translate data into actionable insights.
• Strong project management and organizational abilities.
• Ability to work effectively in a remote team environment.
• Demonstrated understanding of the South African digital marketing landscape, particularly in Gauteng .

Benefits

Our client offers a competitive salary package, commensurate with experience and qualifications. Employees will receive comprehensive medical aid and retirement fund benefits. Opportunities for professional development, including online courses and industry certifications, are provided. This role is primarily remote, offering excellent work-life balance and flexibility. You will have access to modern digital tools and platforms to facilitate your work. Join a forward-thinking company that values innovation and data-driven decision-making. The position provides a unique opportunity to shape the digital strategy of a growing brand in the e-commerce and social media space. Experience a collaborative and supportive remote work culture.