Digital Campaign Manager

Placements24; Paarl; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Competitive pay

Hybrid work model

Professional development

Health and retirement benefits

Job summary

Placements24 in Paarl, South Africa, is seeking a Digital Campaign Manager to lead planning, execution, and measurement of multi-channel digital campaigns. You'll collaborate with creative, content, and analytics teams to deliver campaigns on time, within budget, and aligned to KPIs.

The role offers a hybrid work model with in-person collaboration at the Paarl office and flexible remote work. A strong background in PPC, SEO, social ads, email, and display, plus solid analytics skills, is

Qualifications

• Bachelor's degree in Marketing or related field.
• Proven experience as Digital Campaign Manager.
• Experience with PPC, SEO, social ads, email and display.

Responsibilities

• Plan, execute, and manage end-to-end digital marketing campaigns across multiple channels.

Skills

Analytical skills

Project management

Data-driven

Budget tracking

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Job description

About the Role

Our client is seeking a highly organized and analytical Digital Campaign Manager to oversee their online marketing efforts from their Paarl office. This role is responsible for planning, executing, and measuring the success of digital marketing campaigns across various platforms, including search, social, display, and email. You will work closely with creative, content, and analytics teams to ensure campaigns are delivered on time, within budget, and achieve key performance indicators. This hybrid position offers the opportunity to collaborate in person while retaining remote flexibility, driving impactful digital initiatives.

Key Responsibilities

• Plan, execute, and manage end-to-end digital marketing campaigns across multiple channels.
• Set campaign objectives, KPIs, and budgets, and track performance against these targets.
• Collaborate with creative and content teams to develop compelling campaign assets and messaging.
• Monitor campaign performance daily, making data-driven adjustments to optimize results.
• Conduct post-campaign analysis and provide comprehensive reports with actionable insights.
• Manage relationships with external agencies and platform partners as needed.

Requirements

• Proven experience as a Digital Campaign Manager or similar role.
• Strong understanding of digital marketing channels (PPC, SEO, Social Media Ads, Email, Display).
• Proficiency with campaign management platforms and analytics tools (e.g., Google Ads, Facebook Ads Manager, Google Analytics).
• Excellent project management and organizational skills with the ability to manage multiple campaigns simultaneously.
• Strong analytical skills and a data-driven approach to campaign optimization.
• Bachelor's degree in Marketing, Business, or a related field.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid work model providing a blend of office-based and remote work.
• Opportunities for continuous professional development in digital marketing.
• Comprehensive benefits package, including health and retirement plans.
• A collaborative team environment located in scenic Paarl.