Digital Marketing Manager - Full Funnel Strategy

Placements24; Stellenbosch; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Retirement savings plans

Professional development

Job summary

Placements24 is seeking an experienced Digital Marketing Manager to lead a cohesive strategy across SEO, SEM, social media, content, and email marketing from our Stellenbosch office.

You will manage budgets, mentor a team, and collaborate with sales and product teams to align marketing with business goals, driving ROIs and growth.

Qualifications

• Proven experience as a Digital Marketing Manager or senior role.
• Demonstrable success in developing integrated digital strategies that drive results.
• Expertise across SEO, SEM, social media, content, email marketing, and analytics.

Responsibilities

• Develop and implement a comprehensive digital marketing strategy aligned with business objectives.
• Manage and optimize all digital channels including SEO, SEM, social media, email, content, and affiliate marketing.
• Oversee creation and execution of engaging content to drive brand awareness and lead generation.

Skills

SEO

SEM

Social media

Content marketing

Email marketing

Analytics

Leadership

Budget management

CRM systems

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Ads

CRM platforms

Social media tools

Job description

About the Role

Our client, a leading innovator in the sustainable technology sector, is seeking an experienced and strategic Digital Marketing Manager to oversee all aspects of their online marketing efforts. This role is critical for developing and executing a cohesive digital strategy that drives brand awareness, lead generation, customer acquisition, and retention across the entire customer journey. The ideal candidate will possess a broad understanding of digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and analytics, with a proven ability to integrate these effectively. This is a full-time, on-site position located in the picturesque university town of Stellenbosch, Western Cape , offering a dynamic and collaborative office environment. Our client is committed to sustainability and innovation, seeking a marketing leader who shares these values.

Key Responsibilities

• Develop and implement a comprehensive digital marketing strategy aligned with business objectives and target audience insights.
• Manage and optimize all digital marketing channels, including SEO, SEM (Google Ads, Bing Ads), social media marketing, email marketing, content marketing, and affiliate marketing.
• Oversee the creation and execution of engaging content across various digital platforms to drive brand awareness and lead generation.
• Manage the digital marketing budget effectively, allocating resources to maximize ROI and achieve performance targets.
• Analyze digital marketing performance data using tools like Google Analytics, identifying trends, insights, and opportunities for optimization.
• Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performing environment.
• Stay abreast of the latest digital marketing trends, technologies, and best practices, implementing innovative strategies.
• Collaborate with sales, product development, and other departments to ensure alignment of marketing efforts with overall business goals.
• Manage website performance, user experience, and conversion rate optimization (CRO) initiatives.
• Develop and maintain strong relationships with external agencies and vendors.

Requirements

• Proven experience as a Digital Marketing Manager or similar senior role, with a comprehensive understanding of all digital marketing channels.
• Demonstrable success in developing and executing integrated digital marketing strategies that drive measurable results.
• Expertise in SEO, SEM, social media marketing, content marketing, email marketing, and marketing automation.
• Proficiency with digital marketing tools and platforms, including Google Analytics, Google Ads, social media management tools, and CRM systems.
• Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
• Excellent leadership, team management, and communication skills.
• Experience managing marketing budgets and optimizing spend for maximum ROI.
• A Bachelor's degree in Marketing, Business Administration, or a related field is required; a Master's degree is a plus.
• Experience in the technology or sustainability sector is highly desirable.

Benefits

• Our client offers a competitive salary, comprehensive health benefits, and retirement savings plans.
• Employees enjoy a stimulating work environment in the beautiful town of Stellenbosch, Western Cape , fostering a culture of innovation and collaboration.
• Opportunities for professional development, including leadership training and attendance at industry conferences, are readily available.
• This full-time, on-site role provides a chance to lead impactful digital marketing initiatives for a company dedicated to positive global change.