Digital Marketing Manager

Bed King; Durban; On-site; ZAR 600,000 - 900,000; Full time

Job summary

The Woodford Group in Durban is seeking a seasoned Digital Marketing Manager to own the full digital channel, drive online bookings and revenue, and optimise ROAS across Google, Meta, Bing and LinkedIn. You will collaborate across departments to align trading calendars, offers and content with the customer journey.

You will lead performance marketing, e-commerce trading and lifecycle email campaigns, backed by analytics, advanced Excel and a data-driven mindset to improve cost efficiency and

Qualifications

• 5+ years' experience in digital marketing or e-commerce with paid media ownership.
• Hands-on with Google Ads, Meta Ads Manager, GA4 and GTM, plus SEO/SEM knowledge.
• Experience managing sales funnel from traffic to checkout, incl. CRO and landing pages.
• Experience in lifecycle marketing with email campaigns and abandoned bookings.
• Advanced Excel skills with ROAS, CPA, CVR reporting.
• Valid driver's licence.

Responsibilities

• Own the digital channel and its commercial performance ( bookings, revenue, ROAS, CPA).
• Design and execute digital campaigns from insight to creative brief and measurement.
• Shape acquisition messaging across the funnel and test continuously.
• Plan, build, and manage paid media across Google, Meta, Bing, LinkedIn.
• Own ad ops: platform hygiene, tracking, feeds, campaign infrastructure.
• Own audiences with retargeting and strategy across platforms.
• Manage the website as a commercial asset: booking journey and landing pages.
• Drive online trading by planning the calendar around peaks and promotions.
• Lead structured A/B testing to scale effective ideas.
• Own email and lifecycle journeys, including abandoned bookings.
• Grow organic acquisition alongside content and SEO.
• Manage budgets for cost efficiency and ROI.
• Coordinate with partners (Google, Meta, Bing) and agencies.
• Provide insights to inform campaign planning and reporting to Head of Marketing.
• Monitor market and competitors and bring ideas back to the team.
• Ensure brand consistency across digital touchpoints with design/content teams.

Skills

Digital marketing

Paid media

E-commerce trading

Campaign strategy

Performance marketing

Google Ads

Meta Ads

GA4 & GTM

SEO/SEM

A/B testing

Analytics

Excel advanced

Driver's license

Tools

Looker Studio

Power BI

Metabase

Google Tag Manager

Job description

Can you turn complex information into sound commercial decisions, spot opportunities, and stay focused on results when priorities change?

The Woodford Group is looking for a Digital Marketing Manager who can connect the bigger picture with careful planning, collaborate effectively across departments, and use market, competitor, and performance insights to adapt strategies and solve problems. You will integrate performance marketing, e-commerce trading and campaign strategy to grow online bookings and revenue, improve cost efficiency and continuously optimise the online customer journey.

Established in Durban in 1991, The Woodford Group has grown from a car rental company into a provider of mobility solutions, including short-term car hire, long-term vehicle leasing, vehicle sales, and trade options across branches nationwide.

Join us in pursuing our vision to be the best and most trusted mobility brand in Southern Africa.

Digital Marketing Manager to be based in Durban

Join a vibrant and forward-thinking team, where innovation and exceptional customer service drive everything we do.

As part of our team, you’ll:

• Make a difference: Contribute to a company that leads the market and values the impact of every team member.
• Grow your career: Take advantage of opportunities to develop your skills and advance in a supportive environment.
• Collaborate and innovate: Be part of a collaborative culture that values fresh ideas and teamwork.

Your contributions matter, and your growth is our priority.

Join us and be part of something extraordinary!

THE MINIMUM REQUIREMENTS FOR THE ROLE ARE:

NON-NEGOTIABLE REQUIREMENTS:

Digital marketing and paid-media experience: At least 5 years’ experience in digital marketing, performance marketing, or e-commerce, including ownership of a digital channel or online sales targets AND proven experience managing meaningful paid-media budgets across Google, Meta, Bing, and LinkedIn, with clear accountability for performance.

Advertising operations, tracking and search: Hands-on experience with Google Ads, Meta Ads Manager, GA4 and Google Tag Manager or equivalent tools, including conversion tracking and product or inventory feeds, AS WELL AS working knowledge of SEO and SEM, including how organic and paid search work together.

E-commerce trading and conversion rate optimisation: Experience managing the sales funnel from traffic acquisition through to checkout, including promotions, offers and trading calendars. This must include A/B testing, landing-page development and improving booking or checkout journeys in collaboration with developers.

Digital acquisition communication and lifecycle marketing: A deep understanding of offer framing, messaging, creative content and calls to action throughout the funnel, supported by a portfolio of digital acquisition and e-commerce campaigns you have conceived and delivered AND experience building segmented and personalised email and lifecycle journeys, including abandoned booking or basket recovery.

Analytics and other requirements: Advanced Excel skills WITH the ability to report confidently on return on ad spend (ROAS), cost per acquisition (CPA), conversion rate and revenue per visitor

A valid driver's licence

BENEFICIAL REQUIREMENTS

The following are not mandatory, but will strengthen your application:

• Car rental, travel or e-commerce experience.
• Exposure to online booking engines or content management system (CMS) platforms.
• Google Ads or GA4 certification.
• Experience using dashboarding tools such as Looker Studio, Power BI, or Metabase.

DUTIES WILL INCLUDE:

• Owning the digital channel: taking full accountability for its commercial performance - online bookings, revenue, ROAS, CPA, and cost efficiency against agreed KPIs.
• Ideating digital campaigns: developing digital marketing campaigns alongside the marketing team, from customer insight and proposition through to creative brief, messaging, channel plan, and measurement framework.
• Shaping acquisition messaging: defining what we say, to whom, and when across the funnel - ad copy, landing pages, offers, and calls to action - and refining it continuously through testing.
• Running paid media : planning, building, executing, managing, and reporting on paid campaigns across Google, Meta, Bing, and LinkedIn.
• Owning ad ops: platform hygiene, tracking, feeds, and campaign infrastructure.
• Owning audiences: retargeting and audience strategy across platforms.
• Managing the website as a commercial asset: the booking journey, landing pages, conversion optimisation and continuous improvement, working with our developers.
• Driving online trading: planning the digital trading calendar around seasonal peaks and promotions, working with the commercial team so the right offer appears in the right place at the right time.
• Leading testing: running a structured A/B testing programme across ads, landing pages and the booking journey, and scaling what works.
• Owning client communication journeys: email and lifecycle programmes covering acquisition, abandoned booking recovery and repeat bookings, working with the Commercial Insights function.
• Growing organic acquisition: working with content and web teams on SEO so paid and organic search perform together.
• Managing budgets: allocating and optimising campaign spend for cost efficiency and maximum return.
• Managing partners: day-to-day platform and partner relationships (Google, Meta, Bing), and agencies where used.
• Using insight: working with the Commercial Insights function, taking demand and channel strategy inputting it into campaign planning.
• Reporting performance: reporting campaign and channel performance to the Head of Marketing on an agreed cadence, with clear recommendations.
• Watching the market: tracking competitor digital activity, e-commerce trends, and emerging platforms, and bringing the best ideas back to the team.
• Keeping the brand consistent: collaborating with design, content, and social teams so every digital touchpoint tells a consistent brand story.