Digital Marketing Coordinator

The Focus Group; Cape Town; On-site; ZAR 300,000 - 450,000; Full time

Job summary

A retail property marketing firm seeks a Digital Marketing Coordinator to enhance brand awareness through innovative digital strategies. You will manage multi-channel campaigns, optimize digital content, and analyze performance metrics. Essential qualifications include a Grade 12 certificate and a Bachelor's degree in marketing or related fields, along with a minimum of 5 years' experience in digital marketing. The role demands strong analytical skills and proficiency in tools like Google Ads and Hootsuite. This position is based in Cape Town, South Africa.

Qualifications

• Minimum 5 years’ experience in digital marketing within a retail or commercial environment.
• Strong experience in campaign management and marketing operations.
• Excellent written and verbal communication skills.

Responsibilities

• Plan, execute, and optimise digital marketing strategies.
• Manage and update website content for accuracy and relevance.
• Coordinate and develop various digital content types.

Skills

Campaign management

Digital marketing

Analytical skills

Content creation

SEO

Social media management

Adobe Suite

WordPress

Google Ads

Meta Ads

Education

Grade 12 / Matric

Bachelor’s degree in marketing or related field

Tools

Google Analytics

Hootsuite

Job description

Role Overview

The Digital Marketing Coordinator will play a critical role in planning, executing, and optimising digital marketing strategies to drive brand awareness, engagement, and lead generation within a retail property environment. This role requires a digitally savvy marketer with strong analytical skills, creativity, and the ability to manage multiple digital channels while ensuring alignment with overall brand strategy.

Key Responsibilities

Digital Marketing Strategy & Campaign Execution

• Develop and implement digital marketing campaigns aligned to broader marketing objectives
• Execute digital campaigns aimed at tenant engagement, lead generation, and brand visibility
• Manage paid advertising campaigns across platforms including Google Ads, Meta Ads, and LinkedIn Ads
• Optimise digital campaigns to promote retail spaces and property offerings

Website Management & SEO

• Manage and update website content to ensure accuracy, relevance, and consistency
• Implement SEO best practices to improve organic search performance
• Analyse website performance using Google Analytics and other tools
• Identify opportunities to improve user journey, engagement, and conversion rates

Content Creation & Digital Engagement

• Develop and manage digital content including blogs, videos, infographics, case studies, and visual assets
• Coordinate content creation with marketing and design teams
• Plan and execute email marketing campaigns targeting tenants, investors, and stakeholders
• Develop high?performing landing pages for campaigns and promotions

Social Media & Online Presence

• Manage social media platforms and content calendars
• Monitor engagement and optimise content for reach and interaction
• Ensure consistent tone, messaging, and adherence to brand guidelines

Influencer & Partner Collaboration

• Identify, engage, and manage influencer and partner collaborations
• Monitor performance and impact of influencer campaigns

Google Business Profile (GBP) Management

• Maintain, update, and optimise Google Business Profiles
• Manage customer reviews, respond to enquiries, and enhance online reputation
• Track insights such as search visibility, website clicks, and direction requests

Crisis & Reputation Management

• Monitor online sentiment and brand mentions
• Respond to feedback and manage reputational risks
• Support crisis communication strategies when required

Innovation, Data & Reporting

• Monitor digital marketing trends and emerging technologies
• Explore AI?driven solutions and new digital tools
• Track, analyse, and report on digital performance metrics
• Provide data?driven insights and recommendations
• Maintain digital content and campaign calendars

Requirements

• Grade 12 / Matric (essential)
• Bachelor’s degree in marketing, Digital Marketing, Communications, or related field (preferred)
• Minimum 5 years’ experience in digital marketing within a retail or commercial environment
• Strong experience in campaign management, marketing operations, and budgeting
• Solid understanding of social media, SEO, SMO, and digital advertising platforms
• Proficiency in Adobe Suite, WordPress, Hootsuite, Google Ads, and Meta Ads
• Advanced written and verbal communication skills
• Strong organisational skills with high attention to detail
• Self?motivated, results?driven, and capable of working independently
• Valid driver’s license (Code B)