Digital Growth & Performance Lead

Bed King; Durban; Sur place; ZAR 600 000 - 900 000; Plein temps

Résumé du poste

The Woodford Group in Durban is seeking a seasoned Digital Marketing Manager to own the full digital channel, drive online bookings and revenue, and optimise ROAS across Google, Meta, Bing and LinkedIn. You will collaborate across departments to align trading calendars, offers and content with the customer journey.

You will lead performance marketing, e-commerce trading and lifecycle email campaigns, backed by analytics, advanced Excel and a data-driven mindset to improve cost efficiency and

Qualifications

• 5+ years' experience in digital marketing or e-commerce with paid media ownership.
• Hands-on with Google Ads, Meta Ads Manager, GA4 and GTM, plus SEO/SEM knowledge.
• Experience managing sales funnel from traffic to checkout, incl. CRO and landing pages.
• Experience in lifecycle marketing with email campaigns and abandoned bookings.
• Advanced Excel skills with ROAS, CPA, CVR reporting.
• Valid driver's licence.

Responsabilités

• Own the digital channel and its commercial performance ( bookings, revenue, ROAS, CPA).
• Design and execute digital campaigns from insight to creative brief and measurement.
• Shape acquisition messaging across the funnel and test continuously.
• Plan, build, and manage paid media across Google, Meta, Bing, LinkedIn.
• Own ad ops: platform hygiene, tracking, feeds, campaign infrastructure.
• Own audiences with retargeting and strategy across platforms.
• Manage the website as a commercial asset: booking journey and landing pages.
• Drive online trading by planning the calendar around peaks and promotions.
• Lead structured A/B testing to scale effective ideas.
• Own email and lifecycle journeys, including abandoned bookings.
• Grow organic acquisition alongside content and SEO.
• Manage budgets for cost efficiency and ROI.
• Coordinate with partners (Google, Meta, Bing) and agencies.
• Provide insights to inform campaign planning and reporting to Head of Marketing.
• Monitor market and competitors and bring ideas back to the team.
• Ensure brand consistency across digital touchpoints with design/content teams.

Connaissances

Digital marketing

Paid media

E-commerce trading

Campaign strategy

Performance marketing

Google Ads

Meta Ads

GA4 & GTM

SEO/SEM

A/B testing

Analytics

Excel advanced

Driver's license

Outils

Looker Studio

Power BI

Metabase

Google Tag Manager

Description du poste

The Woodford Group in Durban is seeking a seasoned Digital Marketing Manager to own the full digital channel, drive online bookings and revenue, and optimise ROAS across Google, Meta, Bing and LinkedIn. You will collaborate across departments to align trading calendars, offers and content with the customer journey.

You will lead performance marketing, e-commerce trading and lifecycle email campaigns, backed by analytics, advanced Excel and a data-driven mindset to improve cost efficiency and