Digital Marketing Manager

Placements24; Midrand; Hybrid; ZAR 600,000 - 800,000; Full time

Benefits offered by this job

Hybrid work model

Medical aid

Retirement fund

Professional development opportunities

Job summary

Placements24 is seeking a Digital Marketing Manager in Midrand to lead our digital strategy, drive customer acquisition, and boost engagement. You will head a small agile team and align marketing with sales and product development to support growth.

The role involves executing integrated campaigns, optimizing funnels, and delivering analytics-driven recommendations for senior stakeholders, with a hybrid work model and competitive compensation.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 5+ years of digital marketing experience with proven campaigns.
• Deep knowledge of SEO/SEM, Google Ads, social media, and email automation.
• Proficient in web analytics and data visualization for insights.
• Excellent written and verbal communication; content creation experience.

Responsibilities

• Develop and execute integrated digital marketing campaigns across multiple channels.
• Manage website content and user experience to improve conversions.
• Analyze campaign performance with Google Analytics and report insights.
• Oversee social media strategy, paid campaigns, and community management.
• Collaborate with creative to produce marketing collateral and assets.
• Stay updated on latest digital marketing trends and best practices.

Skills

SEO/SEM

Google Ads

Social media management

Email marketing automation

Web analytics

Data visualization

Written and verbal communication

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Analytics

Job description

About the Role

Our client is seeking a dynamic and results-driven Digital Marketing Manager to spearhead their online presence initiatives in Midrand . This pivotal role involves developing and executing comprehensive digital marketing strategies that enhance brand visibility, drive customer acquisition, and foster engagement across various online channels. You will lead a small, agile team, collaborating closely with sales and product development to ensure marketing efforts are aligned with business objectives. This is an exceptional opportunity for a seasoned marketing professional to make a significant impact within a growing organization that values innovation and data-driven decision-making, contributing directly to the company's market penetration and revenue growth in a key economic hub.

Key Responsibilities

• Develop and implement integrated digital marketing campaigns across SEO, SEM, social media, email, and content marketing.
• Manage and optimize the company's website content and user experience to improve conversion rates.
• Analyze campaign performance using tools like Google Analytics, generating regular reports and actionable insights for stakeholders.
• Oversee social media strategy, community management, and paid social advertising campaigns to build brand awareness and customer loyalty.
• Collaborate with the creative team to develop compelling marketing collateral and digital assets.
• Stay abreast of the latest digital marketing trends, tools, and best practices, recommending new approaches where applicable.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, with a proven track record of successful campaign management.
• In-depth knowledge of SEO/SEM principles , Google Ads, social media platforms, and email marketing automation tools.
• Proficiency in web analytics tools such as Google Analytics and data visualization tools.
• Strong analytical and problem-solving skills, with the ability to translate data into strategic marketing actions.
• Excellent written and verbal communication skills, with experience in content creation and management.

Benefits

• Competitive annual salary with performance-based incentives.
• Comprehensive medical aid and retirement fund contributions.
• Opportunities for professional development and attending industry conferences.
• Hybrid work model offering flexibility between office and remote work.
• Collaborative team environment with a focus on innovation and professional growth.